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Gulf Software Distribution and NetSuite partner

New subsidiary of Gulf Business Machines launches NetSuite Practice to meet growing demand for Cloud ERP

Gulf Software Distribution and NetSuite partner
Gulf Software Distribution and NetSuite partner

NetSuite Inc, a provider of cloud-based financials, ERP and omnichannel commerce software suites, has announced that Gulf Software Distribution (GSD) has joined the NetSuite Solution Provider Partner Programme as a strategic partner.

GSD, a wholly owned subsidiary of Gulf Business Machines (GBM), has been appointed Master Solutions Provider by NetSuite and plans to spearhead its partner business in the region.

Under the partnership, GSD plans to distribute NetSuite via partners including GBM and sell directly to businesses in industries including IT, services, finance, banking and retail.

“The Middle East and Gulf area in particular, is an incredibly exciting and high-growth region comprising multiple markets with diverse industries and a strong contingent of multinational organisations,” said Mark Woodhams, senior vice president and managing director, EMEA at NetSuite. “NetSuite has operated in the region for some years but the partnership with GSD, which has a presence in every country in the region, marks a step change in our market footprint. Companies operating in the dynamic business environment of the Middle East need proven cloud ERP solutions that can transform the way they do business and help to deliver their innovation and growth objectives.”

Partnering with NetSuite allows GSD to establish an immediate cloud ERP presence in the Middle East.

Philippe de Mazieres, general manager, GSD, commented: “The cloud market in the Middle East has matured greatly in the past two years and the climate is ideal for our business partners to offer NetSuite’s best-in-class solutions to their enterprise customers. Our promotion of NetSuite’s software and cloud suite gives NetSuite faster access to our business partners and extends their reach in the Middle East thanks to the strength of our relationships.”

De Mazieres said through partner GBM, NetSuite will deepen its footprint in the Gulf with access to a wide range of business, from high-profile companies to small and medium-sized enterprises.