Kaspersky recently lit up Dubai’s Burj Khalifa in an LED show to symbolise the company’s commitment to safeguarding businesses from the evolving cyber threats.
In recent years, cybercriminals have increasingly targeted high-profile enterprises, posing a significant risk to their operations and sensitive data. Kaspersky’s research reveals that in the Middle East alone, every third industrial computer faced a cyber threat in the first half of 2022.
Emphasising cybersecurity as a top priority
To underscore the critical importance of cybersecurity for enterprises, Kaspersky chose the iconic Burj Khalifa as a canvas to showcase the strength and reliability of its cybersecurity solutions. The message is clear: businesses need a trusted cybersecurity partner to achieve sustainable development and protect themselves from the escalating cyber threat landscape.
Kaspersky’s global threat intelligence data, covering over 200 countries and territories, forms the backbone of its enterprise solutions. The portfolio includes Kaspersky Managed Detection and Response and Threat Intelligence, providing round-the-clock protection and access to top-notch threat intelligence.
The illuminated statements on Burj Khalifa
Kaspersky’s statements projected onto the Burj Khalifa encapsulate the company’s mission and capabilities:
- Cybersecurity forged business: Tailored solutions for businesses of any size and industry
- Ecosystem that increases ROI: Ensuring business continuity and protecting the efforts businesses put into making money
- Preventing 400,000 new threats per day: Demonstrating Kaspersky’s proactive approach to identifying and neutralising emerging threats
- Protecting 400 million people worldwide: Underscoring the global impact of Kaspersky’s cybersecurity solutions
- Future of IT security – cyber immunity: Introducing the concept of Cyber Immunity, an approach to building IT systems with innate protection
- Cyber immunity – a paradigm shift in security: Kaspersky’s Cyber Immunity concept, embodied in its operating system, KasperskyOS, represents a paradigm shift in information security. This approach involves separating IT systems into isolated parts, rendering most attacks ineffective and ensuring critical functions continue even in hostile environments.
AI expertise
Kaspersky’s use of machine learning in cybersecurity is a testament to over 18 years of expertise. The company leverages decision tree ensembles, similarity hashing, and behavioural models to enhance its protection capabilities.
Recognising the vulnerability of machine learning algorithms to attacks, Kaspersky emphasises robust security measures. Key considerations include robustness to potential adversaries, security audits, and red-teaming to ensure the reliability of ML-based anti-malware systems.
