The digital landscape is rapidly evolving, and the mobile industry stands at the forefront of this transformation. The GSMA’s M360 Series, a dynamic conference platform, plays a crucial role in advancing the global mobile ecosystem.
With a focus on regional engagement, M360 MENA is set to take centre stage in Riyadh from 5th to 6th December, bringing together industry leaders, experts, and innovators to explore strategies and policies that will shape the region’s digital-first future. Jawad Abbassi, Head of MENA GSMA, gives an overview of M360 and how it is a crucial platform for exploring strategies and policies to accelerate the region’s digital-first future.
The M360 Series aligns seamlessly with the GSMA’s overarching mission and objectives, acting as a catalyst for collaboration and knowledge exchange within the mobile sector. By providing a unique forum for in-depth discussions and networking opportunities, the series facilitates collective problem-solving initiatives, contributing to the progress and sustainability of the global mobile industry.
“This series attracts seasoned executives from the mobile sector and adjacent industries, providing a unique forum for an in-depth exploration of their challenges and successes. Attendees not only engage in detailed discussions but also leverage the platform for valuable networking opportunities with industry peers,” said Abbassi.
Riyadh: a strategic location
Riyadh’s role as the host city for M360 MENA is not merely incidental; it is a strategic choice that reflects the city’s pivotal position in the global tech landscape. Known as one of the world’s fastest-developing digital capitals, Riyadh has become a hub for technological innovation and a driving force behind the Kingdom’s ambitious digital transformation initiatives.
The city’s commitment to embracing technologies is evident in its substantial investments in digital infrastructure, making it an ideal setting for discussions on the next wave of technological change. Riyadh’s visionary approach aligns seamlessly with the broader goals of M360 MENA. The city serves as the centre of Saudi Arabia’s economic diversification efforts. As part of the ambitious $7 trillion development plan for giga projects, Riyadh is actively positioning itself as a global player in technology and innovation.
“The city’s proactive approach to tech adoption reflects its dedication to becoming a regional tech leader. Moreover, Riyadh’s impact on the broader economy is significant. As the epicentre of economic diversification efforts in Saudi Arabia, the city plays a crucial role in shaping the nation’s transition to a knowledge-based economy,” said Abbassi.
The conference agenda for M360 MENA is carefully curated, focusing on transformative themes that drive technological change in the region. From the impact of 5G and the evolving landscape of future networks to strategies for digital inclusion, interoperability, monetisation, and cybersecurity, the event serves as a nexus for thought leadership and collaboration. Anticipated discussions on the revolutionary potential of AI, IoT, and edge computing promise profound insights into their applications across various industry verticals.
“Connectivity for Good” initiative
Under the GSMA’s “Connectivity for Good” initiative, M360 MENA actively contributes to advancing positive policies and outcomes. The conference serves as a platform for discussions on digital inclusion, promoting initiatives such as the GSMA’s ‘Breaking Barriers’ campaign to bridge the ‘usage gap’ and enhance digital literacy. “For example, Keynote 1 will highlight how MENA can continue to lead with a digital-first approach, whilst ensuring tomorrow’s tech landscape echoes with prosperity, innovation, and inclusivity for all. Additionally, the conference will address environmental concerns by exploring the intersection of technology and climate change, encouraging eco-friendly practices within the mobile industry,” added Abbassi.
