Posted inBusiness

UAE to house consumer banking marketplace powered by artificial intelligence

GoFinance, the first fulfilment engine for all consumer banking products driven by robust AI, will launch services in the UAE by Q3

Fintech firm Ebury marks Middle East expansion with new Dubai office
Fintech firm Ebury marks Middle East expansion with new Dubai office

GoFinance, the fulfilment engine for all consumer banking products driven by robust AI, has announced that it will begin operations in the UAE soon.

The fintech will provide customers end-to-end solutions to search, compare, choose, apply, and receive instant fulfilment of financial products. Go Finance intends to launch the service in the Emirate by third quarter 2021.

Ali Imran, co-founder and chief commercial officer, GoFinance, said, “Currently, the regional banking sector is experiencing a digital transformation, leading banks to rethink their overall banking strategy in digitising their product solutions through distribution channels. While most sectors already have online fulfilment services, the current available platforms for retail banking offer only a part of the solution – be it compare or choose or just customer lead information captured.

“GoFinance will be the one-stop-shop marketplace that will fill that gap. We look forward to launching the first-of-its-kind neutral advisory consumer banking marketplace in the UAE that will be driven by exceptional customer journeys.”

The firm will offer best real time deals and options for financial products such as personal finance, property finance, car finance, credit cards, etc. In addition, car, health and other insurance products will be listed on the platform.

The fintech has already tied up with several government institutions, corporations, banks, and valuation companies in the UAE to provide top deals.

The soon-to-be-launched marketplace and banking fulfilment platform will provide neutral advisory and address existing customer pain points by digitising the end-to-end customer journey for all consumer banking and insurance products built on proprietary AI technology that will shape how consumer banking will become in the future “as easy as ordering food”.