Cybersecurity and digital privacy company, Kaspersky, and Fnatic, a high-performance esports brand, have announce a global partnership under which they will develop joint initiatives, including multi-channel digital content campaigns and a digital event series.
The Kaspersky brand name will appear on the jerseys of the Fnatic Rising League of Legends team.
For years, Kaspersky has been committed to the development of esports and gaming – the company has been sponsoring events and championships and has continually improved its solutions for the specific needs of gamers. Kaspersky’s key consumer products include a Gaming mode – a feature which, when enabled, holds off scans and updates, does not display any notifications and therefore, doesn’t disturb the player or consume much in terms of CPU resource.
The partnership underpins Kaspersky’s new ‘Fearless Gaming’ approach, which the company intends to bring to life through a series of activities and content pieces developed in collaboration with Fnatic. Through the cooperation, Kaspersky and Fnatic aim to raise awareness about the importance of cybersecurity and its role in esports.
“In order to make gaming truly fearless, you need to ensure it is thoroughly protected. We know that not only because we are a global cybersecurity company, but also because many Kaspersky employees are avid gamers. We understand gamers’ interests, needs and behaviour, and aim to make sure they enjoy the best of what technology brings,” says Andrew Winton, Vice President for Global Marketing at Kaspersky.
“We are pleased to cooperate with Fnatic and support one of the world’s premier esports teams achieve their ambitions. At the same time, we can learn more from the professional esports community to further improve our products for a wider gaming audience.”
Fnatic CEO Sam Mathews added: “We’re delighted to work with Kaspersky to deliver such a crucial message about the importance of cybersecurity in esports to fans and gamers across the world. Their mission for protected and fearless gaming aligns perfectly with Fnatic’s mission, and we can’t wait to show you what we’ve been working on.”
The joint content, activations and digital events, which will be produced within the partnership, will be featured across Kaspersky and Fnatic digital channels. They will share their knowledge, best practices for how gamers can avoid cyberthreats, secure in-game assets and how to make sure gaming remains fast and uninterrupted.
This partnership is not the first time Kaspersky has entered the world of esports, having previously released a professional solution for esports tournament operators to counter cheating in esports. This software made its debut at the Berlin Counter-Strike: Global Offensive Major in 2019.
