PwC Middle East has partnered with Cybernetica to accelerate the delivery of high quality digital consulting services in the Middle East region.
With nearly 25 years of operational experience, Cybernetica has advised public and private sector clients on a range of digital initiatives.
This includes experience in Estonia and the GCC, having delivered a state-of-the-art port radio communication system to one of the largest container ports in the world and the biggest in the Middle East.
PwC has also announced a set of new commitments as part of its new strategy, The New Equation, to further invest in their digital capabilities through strategic alliances and emerging technologies.
Waddah Salah, PwC ME managing partner for clients, markets and platforms and Middle East consulting leader, said,“The impact of digitisation is tremendous and implementing the right solutions is key to helping governments and businesses in the Middle East enhance their operations in the way they deliver services. Our partnership with Cybernetica allows us to jointly deliver a sustained, impactful experience.”
The partnership with Cybernetica complements PwC’s digital and technology services portfolio, and will offer clients with access to Estonia’s experience in successfully leveraging best-in-class technologies across a range of areas including services digitisation, emerging technologies, blockchain, Government Service Bus, data governance and standards, etc.
“PwC Middle East is renowned and trusted in the market and we’re glad that behind this partnership announcement is already a well-established collaboration between us. Cybernetica has successful client relations in the region, now through our partnership with PwC as one of the largest consultancies in the region, we can provide better value for our joint customers,” said Oliver Väärtnõu, CEO at Cybernetica.
The signing ceremony was attended by HE Siim Sikkut – Estonian Government Chief Information Officer, HE Jaan Reinhold, Ambassador of Estonia to the UAE, Ege Devon, Enterprise Estonia GCC, Riyadh AlNajjar, PwC KSA Country Senior Partner, and Fadi Komati, PwC Partner, Digital Strategy.
The move further boosts PwC’s investments into digital and technology consulting and implementation, which form a growing part of the firm’s consulting practice.
The practice provides industry-focused services for private and public sector clients, with over 1300 consultants in the Middle East including 400 technology experts and continues to develop and grow its offering.
