Lenovo and world football (soccer) association Football Club Internazionale Milano (Inter) have expanded their multi-year partnership taking the back-of-shirt placement on the team’s jersey, starting in the 2021/2022 season.
“Since first coming together, our technology partnership with FC Internazionale Milano has delivered real tangible improvements in performance. More than a sponsorship, this is a meeting of winning mentalities dedicated to continued success both on and off the pitch,” said Luca Rossi, President of Intelligent Devices Group, Lenovo.
“Focused on a bold vision to enable smarter technology for all, we’re eager to continue strengthening our partnership to make real advances in digitally transforming Inter into a club of the future for its next generation of fans and wider community.”
Lenovo has been the official Global Technology Partner since 2019, where it has been instrumental in transforming the club’s digital experience, providing both Inter’s Suning Training Center in Appiano Gentile and their headquarters with vital smarter technology.
From servers, data management, storage and smart collaboration devices, through to laptops, monitors and accessories, as part of the upgraded partnership the tech giant will be supporting Inter with technology to gather and manage large amounts of data, transform operations, and deliver better results on and off the pitch. Lenovo’s smarter tech enables Inter to digitise historical archives and documents for easier data access.
According to the company, the upgraded shirt sponsorship deal elevates the union of the two iconic brands and their shared values in high performance and relentless innovation.
The Lenovo logo’s strategic placement in the back-of-shirt spot on the team’s jersey will lead to a significant increase in brand visibility, including in both Serie A and Coppa Italia.
The latest agreement will see Lenovo provide Inter with a complete IT solution across hardware, software and support:
• Player technology: Lenovo’s data storage and processing powers will unleash analytics and player development. Structured and unstructured data points will provide tactical insights into player fitness and match analysis. During training sessions, Global Positioning System (GPS) is also used to analyse player speed, distance, workload and the impact on overall team performance, to inform Inter’s training schedule. The data will be used by the team during training sessions to not only review matches, but strategically plan the next games.
• Fan technology: Lenovo technology enhances matchday experiences and provides a window into the day-to-day activities of this legend of football. Lenovo’s Media Asset Management (MAM) solution provides Inter with a huge online historical archive of digital assets, including 50,000 hours of video alone, which is easily accessible and customisable on demand. For example, fans can enter their name and date of birth into the Inter digital archive to find out what has happened at the club during their lifetime.
• Business technology: Lenovo has matched smart technology to Inter’s present need and is providing expertise for the technological development of the club’s headquarters and training facilities. Using Lenovo’s smarter tech has allowed for Inter to collaborate seamlessly through web conferencing and remote working.
