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Al-Futtaim Automotive debuts digital B2B platform to ensure seamless and transparent service

Al-Futtaim Automotive has launched an all-new innovative digital platform that allows B2B dealers to purchase genuine automotive parts and products.

The move is in line with the company’s customer-centric approach and commitment to keeping the UAE driving towards a more sustainable future of mobility.

According to the company the new digital portal, Trade Point, offers a one-stop process that optimises the ordering and purchase process for items such as spare parts, body parts, tyres and battery and lubricant products.

It will also enable the ease, convenience and transparency as well as a single access point for all Al-Futtaim brands including Toyota, Lexus, Volvo, Honda, Dodge, RAM and Jeep.

Paul Willis, President, Al-Futtaim Automotive, said, “Al-Futtaim’s entrepreneurship and relentless customer focus enables us to continue to expand and diversify our mobility offering, responding to not only our customers’ changing needs but those of our dealers too. With Trade Point, we are at the forefront of the increased government and industry focus on digitalisation and will address the increase in market demand for accessible mobility.”

Paul Willis, President, Al-Futtaim Automotive

Encouraged by the UAE’s goals of transformation to a smart city strategy and championing digitalisation, Al-Futtaim Automotive is also invested in offering a seamless digital journey to all our partners.

With the platform integrated alongside all Al-Futtaim internal infrastructure systems, an order placed on Trade Point can be picked up within seconds allowing deliveries directly to B2B partners up to four times a day.

“With this innovation we aim to create sustainable growth, providing heightened transparency and consistency. Furthermore, as the market leader, our brands are most in-demand, therefore Al-Futtaim Automotive has an important role to play in ensuring customers don’t fall prey to counterfeiters with the potential for fake parts to endanger all road users. With this innovation, we are ensuring we are bringing further regulation to our industry,” said Willis.

Additional features of the platform include simplified payment methods, individual business sales analysis insights and live delivery tracking as well as detailed product information and images to ensure buyers can easily distinguish the goods they need to purchase.