Alfa Romeo F1 Team Orlen unveils plans to join the metaverse through its partnership with Everdome, the world’s first hyper-realistic metaverse, providing a digital home for the future of fan engagement and their community.
The metaverse project will provide a place for fans and the wider racing community to interact with the team and brand in the team’s own real estate.
“We are taking a massive step to enter the metaverse, and Everdome has the expertise and technology we need to create a new sports-viewing, immersive experience. Everdome will allow us to leverage the team’s intellectual property with ease, deploying a hyper-realistic experience that will elevate everyday life by blurring the lines between reality and verse existence,” said Frédéric Vasseur, team principal Alfa Romeo F1 Team Orlen.
The metaverse is adding a futuristic element to the traditional motorsports experience, with its hyper realistic approach revolutionising the way people consume sports and raising the bar for fan engagement.
“The synergy between sports and future technology has never been more apparent – whereas engaging with a brand’s community and fanbase are priority number one. We feel this partnership will provide an opportunity for both Alfa Romeo F1 Team ORLEN and Everdome to deliver for both communities,” said Rob Gryn, CEO of Metahero & Everdome.
“Everdome is opening its doors to global brands looking to enter the metaverse. The increasing demand of companies wanting to take advantage of the opportunities of holding real estate in this emerging market is growing and we are here to accommodate and guide them through this new process,” added Bally Singh, CMO of Metahero & Everdome.
