Apple introduced its new range of iPhone 13 in four models – the iPhone Pro (6.1-inch screen, USD999 SRP) and iPhone 13 Pro Max (6.7-inch screen (USD1,099), and the iPhone 13 (6.1-inch screen, USD799) and iPhone 13 Mini (5.4-inch screen, USD699).
While the outer design may not have changed much from the iPhone 12 range, the company insists it’s what inside that really matters.
Both Pro and Pro Max models introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz, making the touch experience faster and more responsive.
The cameras system has also been enhanced and will make noticeable difference to how you take your pictures. It now features new Ultra Wide, Wide, and Telephoto cameras, powered by the unmatched performance of A15 Bionic. These technologies enable impressive new photo capabilities never before possible on iPhone, like macro photography on the new Ultra Wide camera and up to 2.2x improved low-light performance on the new Wide camera. Night mode is now available on all cameras.
Videos on iPhone 13 Pro and Pro Max will also look much better with Cinematic mode for beautiful depth-of-field transitions, macro video, Time-lapse and Slo-mo, and even better low-light performance. Both models also offer end-to-end pro workflows in Dolby Vision.
The Pro and Pro Max also include 5G with more bands for better coverage, big improvements to battery life for the best battery life ever on iPhone new storage capacity of 1TB, and the Ceramic Shield front cover, which is tougher than any smartphone glass.
The all-new Wide camera has a larger sensor with 1.9 µm pixels, the largest ever on iPhone, for less noise and faster shutter speeds needed across lighting conditions, producing even more detailed photos.
Sensor-shift optical image stabilisation (OIS) – unique to iPhone – is available on all models, stabilising the sensor instead of the lens, so images are smooth and video is steady, even when the user is not.
iPhone 13 Pro and iPhone 13 Pro Max also boast a new 77 mm Telephoto camera, allowing users to get closer to their subjects while recording video and achieve even more classically-framed portraits, offering 3x optical zoom for a total 6x optical zoom range on the camera system.
The new Ultra Wide camera features a much wider ƒ/1.8 aperture and a new autofocus system, bringing a 92% improvement for low-light environments, producing images that are brighter and sharper.
The new lens design, autofocus capability and advanced software also unlock something never before possible on iPhone: macro photography. Users can capture sharp, stunning images where objects appear larger than life, magnifying subjects with a minimum focus distance of 2 centimeters. Macro also extends to video including Slo-mo and Time-lapse.
“iPhone 13 Pro and iPhone 13 Pro Max make up our most pro iPhone lineup ever with the biggest advancement for our camera system, the best battery life ever in an iPhone, and the fastest performance of any smartphone,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.
“The new pro camera system offers even more pro photography capabilities like improved telephoto zoom, macro photography, Photographic Styles, Cinematic mode, as well as ProRes and Dolby Vision video. The Super Retina XDR display with ProMotion is our best display ever; it intelligently responds to the content on your screen and offers fantastic graphics performance.”
Both iPhone 13 and iPhone 13 mini feature major innovations, including the most advanced dual-camera system ever on iPhone — with a new Wide camera with bigger pixels and sensor-shift optical image stabilisation (OIS) offering improvements in low-light photos and videos. Both also offer Photographic Styles and Cinematic mode.
They also boast super-fast performance and power efficiency with A15 Bionic, longer battery life, a brighter Super Retina XDR display and the incredible durability with the Ceramic Shield front cover.
The entry-level storage for the two models are 128GB, and they will have industry-leading IP68 rating for water resistance, apart from giving advanced 5G experience for users.
With the world quickly moving to 5G, iPhone offers an advanced 5G experience, transforming the way users connect, share, and enjoy content. The customised hardware design in the iPhone 13 features more 5G bands, allowing it to work in more places on 5G for greater coverage and performance.
By the end of 2021, support for 5G on iPhone will double around the globe, with over 200 carriers worldwide in 60 countries and regions. Users can experience higher-quality video streaming on their favorite platforms, more competitive gameplay in multiplayer games, faster download and upload speeds, and so much more.
A15 Bionic in the iPhone 13 line-up offers impressive power and efficiency, and drives the new display, camera, and video features. With 5-nanometer technology, A15 Bionic is the fastest chip in a smartphone and features a new 5-core GPU in the Pro lineup that brings the fastest graphics performance in any smartphone, which is ideal for video apps, high-performance gaming, and the slate of new camera features.
iPhone 13 Pro and iPhone 13 Pro Max will be available in four finishes – graphite, gold, silver, and the all-new sierra blue. iPhone 13 and iPhone 13 mini will be available in pink, blue, midnight, starlight, and red.
Pre-orders begin Friday, September 17 with availability beginning Friday, September 24.
