BCG Platinion, a strategy consultancy specialising in digital technology, has opened a Middle East office in the UAE to better serve the growth market in the region. BCG Platinion has long operated in a number of regional and international markets, including the Middle East.
A growing market
Digital transformation is occurring the world over and is a growth market. According to BCG Platinion, the Kingdom of Saudi Arabia alone has invested USD 11 billion in digital transformation efforts, while the UAE has invested USD 8 billion.
“BCG Platinion specialises in complex digital transformation projects. With our new Middle East presence, starting with our new office, we can better enable our clients directly on site and deepen the relationships we already have,” says Alain Schneuwly, Managing Director of BCG Platinion who will head the Middle East system in the future.
The BCG Platinion team will begin with ten experienced consultants and will gradually expand. “Our regional consultants will cater to clients across the Middle East initially from Dubai before expanding our regional presence over time”, says David Panhans, Managing Director and Partner, Middle East. “We have high ambitions to grow in the Middle East, especially in Saudi Arabia and other markets over time. There are many ambitious IT experts in the region who will have the chance to develop dynamically with us. I’m looking forward to the opportunity to build a team here that will add real value to the Middle East,” says Alain Schneuwly.
Regional transformations
The region has been prioritising digital transformation in recent years. BCG sees great demand for digital expertise, especially in the financial services, energy, technology, media, and telecommunications industries, as well as the public sector, “BCG Platinion’s core competencies, such as enterprise architecture, human-centered design, cybersecurity, and agility, are in high demand in the Gulf region,” says Santeri Kirvelä, Regional Leader EMESA at BCG Platinion.
“The Middle East is currently working on the great digitalisation leap. We want to provide strategic support for these efforts. The best way to do that is to have proven IT specialists directly on site,” says Joerg Hildebrandt, who heads the Boston Consulting Group’s operations in the Middle East.
The company was founded in 2000 as a subsidiary of the strategy consultancy Boston Consulting Group to combine BCG’s strategic perspectives with digital expertise. Since then, BCG Platinion has been developing and designing digital products, platforms, and solutions for enterprises and organisations around the world. BCG Platinion employs 750 staff across 39 locations.
