Cacheflow, which helps SaaS companies offer an easy digital-first checkout experience with flexible payments to their customers, announced an investment of $6 million, led by Glenn Solomon of GGV Capital.
With Cacheflow, customers of SaaS companies have an automated experience that can be completed in a few minutes. Also, financing is embedded in the experience to optimise cash flow for both parties.
“The fastest growing SaaS companies I work with want to grow faster and win market share by simplifying the buying experience. Cacheflow provides ready-made out-of-the-box solutions to help SaaS companies meet their customers’ desires for flexible payment options. This is a massive market and Cacheflow has arrived just in time,” said Glenn Solomon, Managing Partner at GGV Capital.
Dom Lewis, Co-founder and CRO of Tray.io who is a design partner, added: “As CRO of Tray, I want our customers to experience a sales process that’s designed around them. We want a relationship of trust. A solution like Cacheflow is critical for our land and expand strategy.”
The round is led by GGV Capital – and is joined by Pelion Ventures, over 40 CEOs, CROs and CFOs of fast growing fintech and SaaS companies. In addition, Neythri Futures Fund that represents over two hundred south Asian women leaders is investing in the round.
Sarika Garg Co-founder & CEO of Cacheflow, said: “The sales process and the buying process are both broken today. While working at the leading CRM company and the leading procurement company, my co-founder, Brian Zotter and I realised that buying and selling are two sides of the same coin. The fastest path to closing a deal is by helping the buyer make the decision faster.
“We are excited to build the first company that’s thinking about buying and selling SaaS as one integrated offering.”
