Capital Bank of Jordan partnered with Codebase Technologies in 2021 to build Blink, the first digital-only neobank in Jordan, and February 2022, Blink went live.
Jordanians can open a Blink account directly from their smartphone with their Jordanian ID, in just 15 minutes, gaining access to an instantly issued virtual debit card and account. A physical card will be delivered directly to their chosen address. In addition, users can manage their accounts, send and receive money, view their transaction history and withdraw money from domestic and international ATMs.
Blink offers its users instant credit cards which are issued within three minutes of an application and does not require a salary transfer by the customer. Blink neobank also offers its customers a 60-day credit card grace period.
“Blink will disrupt traditional banking by addressing the existing gaps from both banks and customers’ perspectives,” said Blink’s newly appointed CEO, Zein Malhas.
A product and service roadmap has been put in place that will offer Blink users new experiences and services as the neobank evolves and grows. The mobile-based neobank addresses the needs of the Jordanian market where mobile penetration stands over 90 percent of the total population as of 2020.
Built using Codebase Technologies’ award-winning DigibancTM platform, Blink incorporates an innovative UI system based almost exclusively on swiping – similar to how millennials and Gen Zers interact with social media – the first of its kind for a neobank. Together, Capital Bank of Jordan and Codebase Technologies developed Blink’s proposition, user journeys, launch strategy, and overall user experience. Blink will foster the growth of Capital Bank of Jordan and counter security threats, high operation costs, and lack of transparency, which are key factors in digital banking from a customer and banks standpoint.
Codebase Technologies was able to configure its modular and highly flexible DigibancTM platform to allow Capital Bank of Jordan a bank offering that will continue to roll out new product and services in the coming months and years.
