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Emiratisation: du welcomes 25 new Emirati talents

With its Emiratisation rate currently at 40.3%, du has started the recruitment process in the last quarter of 2022.

Emiratisation in du

Fahad Al Hassawi, CEO at du, from Emirates Integrated Telecommunication Company (EITC), welcomed 25 new Emirati employees, including 12 fresh graduates, as the digital-first telco continues to invest in young talent to support its future growth.

With its Emiratisation rate currently at 40.3%, du has started the recruitment process in the last quarter of 2022 as part of its journey to becoming the employer of choice for emerging UAE national talent.

Fahad Al Hassawi, CEO, du said: “The Company is glad to welcome our most recent new hires and recent graduates. This is a vital talent pool for du that we wish to cultivate and encourage as they launch their careers.  du ensures that the joining graduates have the technical and soft skills necessary to match the organisation’s and the UAE economy’s expectations, as they will become a part of a work environment that is both challenging and rewarding.”

du has recently announced a new collaboration with Nokia to strengthen employee skill sets and accelerate talent development initiatives in the UAE. As part of the partnership, Nokia will conduct training and development program for du workers that focus on technology competency and knowledge transfer. The programme will ensure that all du workers are equipped with the technical   knowledge and skills necessary to respond to the increasingly complex challenges facing the digital, technology, and telecommunications industries.

In addition, du has enrolled its highly qualified Emirati employees in exceptional executive programmes. Its “Seed of the Future” programme, recently launched in conjunction with Huawei, allowed recent Emirati graduates the opportunity to visit du offices and gain exposure and knowledge of the organisation’s technological departments.