Epicor, the industry-specific enterprise software company, has acquired KYKLO, a Product Information Management (PIM) and content-driven lead generation solutions company, to drive sales for distributors and manufacturers.
While the financial terms of the deal were undisclosed, a company statement stated that the acquisition accelerates delivery of Epicor’s AI-driven cognitive ERP vision to transform traditional ERP from a system of record to a system of insight and action, keeping employees at the forefront with easy-to-use, practical, outcome-focused, and responsible AI.
The CEO of Epicor, Steve Murphy, added, “Our customers across the make, move, and sell industries increasingly need to reach more prospects across more channels, with a relevant, accurate, content-rich digital experience that drives brand loyalty and repeat business. The acquisition of KYKLO furthers our aim to be the essential partner to the world’s most essential businesses, empowering them with purpose-built digital capabilities to meet their buyers’ needs wherever they may be.”
With KYKLO, Epicor customers can more easily create, manage, and deploy product information such as content, price, and inventory across multiple channels to generate qualified leads and revenue. KYKLO also supports collaboration with suppliers for real-time, accurate, and complete product content, and the use of product discovery tools that strengthen eCommerce strategies to drive sales. The KYKLO portfolio includes:
- Powerful and scalable PIM: The KYKLO PIM can be integrated with any ecommerce platform. It ensures the correct prospects are delivered to the right products and simplifies and automates data collection to enrich content and supercharge the order process.
- Real-time catalogue and content syndication: A process of catalogue and content creation involving search, editing, and filtering, plus bulk data uploading using an API for real-time content and price updates. The KYKLO team of qualified engineers reviews available content, adds, corrects, and restructures missing information or technical attributes, optimizes search and SEO, and quality controls the resulting content before sending it to channel partners.
“When we talk about B2B selling, we’re not actually talking about reaching businesses – it’s all about reaching people,” said KYKLO CEO Remi Ducrocq. “Our mission has always been to deliver the best eCommerce platforms possible to help our industry customers create targeted, easy-to-use, personalized buying experiences that help them grow and succeed, and we are thrilled to join Epicor in continuing to elevate that work.”
With more and more B2B buyers looking online to transact with suppliers, the past several years has seen rapid expansion of digital strategies across B2B sectors to optimise buyer experience, self-service, and product discovery capabilities.
PIM contributes to maintaining the consistency and quality of product data, consolidating it into one database to deliver improved customer satisfaction and omnichannel experiences, according to a recent analysis by Mordor Intelligence.
The combined KYKLO portfolio augments the Epicor Commerce offering, empowering makers, movers, and sellers to deliver a complete digital experience that improves online product discovery, generates more sales-qualified leads, and delivers a modern online buying experience.
