TikTok users in the GCC are watching more tech content on the digital platform, with consumption up 302 percent, according to TikTok for Business’s “What’s next trend report” that looks at what categories are set to have an impact in the UAE and KSA in 2022.
“In 2021, the audiences took to the platform to browse through creators’ unfiltered reviews of the latest devices, watch relatable tech struggles in brilliant VFX fashion, and learn genius tricks shared by the techiest techies in the field,” a statement from the company said.
Current popular trends on the platform include “community reviews” and “creators unplugged”, whereas rising trends to keep an eye for include “repair flex” and “TikTok famous: appliances”.
Shant Oknayan, General Manager of Global Business Solutions, TikTok, Eastern Europe, Middle East and Africa, said: “In 2021, we saw brands increasingly leveraging initiatives and tools, which has translated into an exponential increase in impact, from discovery and awareness, to purchasing intent all the way to selling out.”
The report also looked at the way users interact with content related to food and beverage, apparel and accessories, and beauty and personal care.
In 2021, the consumption of food and beverage content on TikTok grew by 197 percent in the GCC, with users continuing to source inspiration from the kitchens of creators and everyday users. Popular trends that we’ve seen take the lead in the section include “edible edutainment” and “a feast for the eyes – and ears”, whereas upcoming trends include “the traveling tastes of tiktok” and “culinary hacks “.
Fashion content saw a 287 percent increase, and beauty grew by 169 percent.
