End customers are seeking technologies that provide predictive analytics to support sustainability goals, according 74 percent of respondents in the latest AVEVA channel survey.
A similar majority (76 percent) said the industrial internet of things (IIoT) and edge computing are of paramount importance for their end customers.
“As industrial establishments begin their digital transformation journey, they will embark on digitising and integrating their industrial sensor data – especially those that are positioned on the edge of their industrial networks,” said Kerry Grimes, Head of Global Partners at AVEVA.
“AVEVA and its channel partners are well positioned to integrate this data through the three core packages of AVEVA Operations Control: Edge, Supervisory and Enterprise,” Grimes added.
Increasing emphasis on flexibility and agility to quickly ramp up or down usage with minimal upfront barriers is driving customer interest in subscription offers. The financial gains of embracing subscription models are clear: customers report 65 percent lower upfront costs in the first year.
The AVEVA channel survey mirrored this market trend, highlighting untapped opportunities for partners to promote and cross-sell subscription software solutions. The survey revealed that end customer organisations with revenues of $50 million or less are most actively looking at subscription software solutions (44 percent), but companies of all sizes showed indicators of interest in subscription-based solutions.
The survey revealed that respondents view the oil and gas sector as being most ‘ahead of the curve’ and one primed to adopt subscription offerings (14.1 percent), closely followed by mining and metals (12 percent), and infrastructure (10.9 percent).
The findings indicate that while IIoT and edge scenarios are already strong subscription candidates, plant floor and control room software solutions are at the start of their transitions. About 64 percent of survey respondents said that the vast majority of their customers (90 percent) are still using legacy software contract models.
“Today’s channel partners are now in prime position to leverage this opportunity to increase subscriptions take up with industrial software decision makers. We predict that AVEVA partners will increase their engagement with industrial software decision makers with a holistic approach across 2022. With the recent launch of AVEVA Operations Control as an AVEVA Flex subscription offer, industrial decision makers will begin to see the efficiencies available in their digital transformation programmes,” said Grimes.
