Citrus Consulting Services has introduced a fresh brand identity, which emphasizes its dedication to customer-centricity and underscores its distinction as a secure hybrid cloud solutions and services provider in the Middle East markets.
As part of the Redington Group, a technology aggregator for state-of-the-art global solutions, the company’s new logo embodies its values and principles of putting customers first. Citrus aims to assist customers in securely conducting their business on any workload, anywhere.
The company operates based on the principles of Citrus CARES, which include cost optimisation, agility, resilience, elasticity, and security, and are reflected in its three main business units of Engineering, Managed Services, and Advisory.
In addition to the logo and core values, Citrus has opened a new office on the 10th floor of the H Hotel Office Tower, launched operations in Saudi Arabia, and is rapidly expanding its team in the Kingdom and in the UAE. The company is reorganising to serve the market even more effectively after successfully driving cloud-first businesses for the past six years.
Reghu Mohandas, Vice President, Citrus Consulting Services, said, “The revamped brand identity showcases and restates our leadership in the secure hybrid cloud consulting and services space in the region. At Citrus, we deeply care about our customers and are constantly thinking of ways to make their businesses future-ready with cloud-first solutions.
“With a high performing team that includes a proficient think tank and exceptionally skilled engineers, and together with our parent company Redington, our priority is to continue being customers’ go-to partner for their holistic cloud needs in today’s fast-paced digital era.”
