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Software AG to spotlight ‘effortless connectivity’ at GITEX Global 2023

At GITEX, Software AG will redefine integration’s role, showcasing solutions in powering urban connected cities

10-2022-GITEX-ITP.NET

Software AG returns to GITEX Global, demonstrating expertise in creating connected enterprises through an enterprise-grade integration platform enabling seamless connections across devices and platforms.

At the show, Software AG will redefine integration’s role, showcasing solutions in powering urban connected cities. This includes demonstrating seamless collaboration that plays a crucial role in creating a brighter, greener world powered by data. The use cases demos at the booth, featuring, remote condition monitoring, logistics optimisation, sustainability initiatives, connected city solutions, modernised airport systems, and more, showcase the versatility of Software AG’s enterprise integration, which serves as a microcosm of unified experiences on a single platform driving cities and industries from complexity towards simplicity. 

The booth will also feature the prototypes presented by three finalist teams of the Future Disruptors Programme, which is in its fourth edition. These innovations, leveraging popular and emerging technologies, are designed to spark fresh ideas and concepts that contribute to sustainable and intelligent urban living. This student enrichment initiative by Software AG fosters hands-on learning and provides a platform to showcase their creations at GITEX Global, a prestigious tech event.

This year’s finalists, hailing from American University in Dubai, Canadian University Dubai, and American University of Sharjah, have crafted prototypes addressing mine safety, urban AgriTech and aquatic algae detection. Visitors will gain insight into how the future workforce is poised to drive business transformation anchored on ESG principles. The Gala event, announcing the winner, will be graced by distinguished guests and esteemed jury members representing prominent government and non-government organisations. 

Rami Kichli, Senior Vice President, Middle East & Turkiye, Software AG said: “With the increasing global demand for seamless data and application integration, the imperative for fully integrated enterprises is accelerating at an unparalleled speed.

Organisations strive for smarter business decisions, elevated customer experiences and satisfaction. However, navigating the complexity of systems, clouds, and geographies can pose challenges in capitalising on trapped value. At Software AG, we step in to simplify this intricate IT landscape, enabling customers to unlock unprecedented value from their data in today’s hybrid, multi-cloud enterprise environment.”

GITEX provides a platform to highlight Software AG’s expertise and transformative innovations, poised to reshape business practices for lasting positive outcomes. Additionally, the Future Disruptors Program’s student prototypes created and showcased at the show offer fresh perspectives and valuable lessons for the corporate world.