Standard Chartered Bank has appointed of Ayesha Abbas as the new Head of Consumer, Private and Business Banking, UAE (CPBB UAE) to further drive its digital offerings.
In this role, Abbas will also be responsible for executing the Bank’s strategy and building the business in the retail banking business across the UAE. She will focus on growing the Bank’s digital offering, wealth management and affluent proposition in addition to strengthening client relationships.
Rola Abu Manneh, Chief Executive Officer, Standard Chartered UAE, said, “This appointment is a clear reflection on the importance of the UAE market within Standard Chartered. The UAE is a priority market for us with strong opportunities for growth. Ayesha brings a wealth of experience to our existing platform and we are delighted to welcome her to the country management team.”
She added, “The UAE’s retail banking environment has raised the bar for the overall customer experience, and meeting client needs via innovative products and digital solutions is becoming increasingly important. We are confident that Ayesha’s vast experience and customer-centric approach will continue to elevate our positive trajectory in the UAE and progress the business into its next phase of growth.”
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A seasoned banker with over two decades of experience spanning wealth management, priority and consumer banking, Abbas joined Standard Chartered in February 2019 serving as General Manager, Head of Priority and Premium Banking and Branch Network in the UAE, also covering Pakistan, Oman and key African markets. Under her leadership, the Bank’s CPBB’s refreshed growth strategy and turnaround was accelerated through an increased focus on client experience and hyper-personalisation.
Prior to joining Standard Chartered, Abbas spent 18 years at HSBC, and held senior positions whereby she held mandates to develop local, regional, and global offerings within their Premier Wealth Management and Private Banking business.
