As we step into the year 2024, visionaries and industry leaders share their predictions and perspectives on the transformative trends that will shape the tech landscape in the region. Whether we’re heading towards a future with increased AI security, ground-breaking strides in quantum computing, heightened decarbonisation of IT, or democratised generative AI, we explore the boundless possibilities that lie ahead.
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Barracuda Networks
AI-powered cybersecurity
For the new year, Barracuda Networks anticipates artificial intelligence (AI) taking centre stage in the cybersecurity arena. Fleming Shi, CTO at Barracuda Networks, underscores the pivotal role of AI, explaining, “AI allows attackers to strike faster, with better accuracy and in greater numbers.”
The prediction aligns with the growing sophistication of cyber threats, where generative AI is poised to enhance phishing attacks.
Shi emphasises the transformative impact of AI on the cybersecurity landscape, stating, “The widespread implementation of AI will introduce new threat vectors but also new applications and opportunities to help security professionals.” Barracuda Networks, known for its proactive stance, is leveraging AI-based technologies, exemplified by Barracuda AI. This technology creates unique identity graphs for each account, enabling the identification of anomalies in email communications, providing robust defence against spear phishing and other targeted threats.
Shi concludes with an optimistic view of AI’s role, recognising its potential as a force for good in businesses. “While it will be a tool wielded by malicious actors, it will also be a force for good in modern businesses,” he states. Barracuda’s commitment to innovation positions them at the forefront of shaping a cybersecurity landscape in 2024 that not only counters evolving threats but also empowers security teams with enhanced efficiency.
Cloud Box Technologies
New gains and opportunities
In 2024, Generative AI is poised to revolutionise development processes by automating tasks such as code generation and vulnerability scanning. This shift not only promises cost reduction but also empowers developers to focus on more strategic endeavours, enhancing overall efficiency, according to Ranjith Kaippada, Managing Director, Cloud Box Technologies.
Another game-changer that the tech landscape can anticipate is in the security space with Zero Trust Network Access (ZTNA), offering secure remote access without the need for traditional VPNs.
“As remote work becomes more prevalent, ZTNA improves security, simplifies network management, and ensures a seamless user experience,” he says.
Kaippada also predicts that quantum computing is poised to disrupt the industry with unprecedented computing power, and machine learning for cybersecurity is expected to have widespread adoption, enhancing threat detection and automating security tasks.
Looking at the impact of AI and automation on job roles, Kaippada emphasises a transformative rather than a detrimental effect. “People often worry that AI and automation will result in job losses. However, in our field by 2024, it’s more about transformation and opportunities. Instead of rendering the workforce redundant, it will enhance efficiency. We’re not losing jobs; we’re gaining new ones,” he says.
Darwinbox
The year to upskill
As we step into 2024, the field of Human Resources Technology (HR Tech) is set to undergo a transformation driven by various factors, including the global adoption of remote work, the pursuit of top-tier talent, and rising employee expectations, according to Chaitanya Peddi, Co-founder, Darwinbox.
Peddi highlights a significant evolution in HR Tech with an emphasis on automation, integration, and comprehensive end-to-end solutions to stay competitive.
“In 2024, existing and upcoming product offerings will continually evolve to improve employee experience, productivity, and performance,” he explains. This evolution is expected to be hastened by AI-powered technologies, reshaping traditional approaches to recruiting, onboarding, and retaining global talent.
Regarding the impact of AI and automation on HR job roles, Peddi notes, “AI in hiring is gaining popularity globally, providing advantages such as efficiency, objectivity, and data-driven, bias-free decision-making.” Referring to a Darwinbox survey, he highlights that 64 percent of UAE organisations plan to embrace robotics and automation for hiring in the next two years, with a strong emphasis on digitising HR systems and redesigning processes.
Peddi stresses the importance of professionals in the Middle East focusing on skill enhancement, transparency, flexibility, and well-being. To prepare for the evolving workplace, he advocates for a strategic emphasis on upskilling and reskilling. He states, “By adopting employee-centric digital processes and AI-driven HCM technologies, leaders can implement data-driven decision-making and foster employee skills development.”
Dimension Data
AI and data skills in high demand
Specialised tech skills will be in high demand in 2024, according to Dimension Data’s projections.
The company’s managing executive for Middle East, Burcak Soydan, reveals that proficiency in AI and machine learning (ML) stands out, with their applications spanning industries and driving innovation. Data science and analytics expertise will also continue to be invaluable as data-driven decision-making becomes integral in the coming months.
With numerous innovations and technological developments in the horizon, cybersecurity challenges will also continue to escalate, he predicts. “The need for cybersecurity skills will surge as we combat evolving threats in an interconnected world.”
Furthermore, cloud computing knowledge retains its critical role as it enables businesses to transition towards scalable and flexible infrastructures. “We can also anticipate a surge in demand for expertise and proficiency in the Internet of Things, blockchain, quantum computing, and augmented and virtual reality technologies, underlining the necessity for a robust foundation in programming languages,” Soydan explains.
Soydan also predicts that Dark Network Operations Centre (NOC), or lights-out NOC, will become a reality with AIOps advancements and will transform networking infrastructures in 2024.
Dynatrace
AI enters a new evolutionary phase
In line with industry trends, Dynatrace predicts a surge in the adoption of a composite AI approach, combining generative AI with diverse AI forms and data sources. According to Jorge Longo, Vice President, Middle East and Africa at Dynatrace, this strategy aims to deliver precise and contextually rich outputs. He explains, “This approach will enable organisations to leverage advanced reasoning, bringing precision, context, and meaning to generative AI outputs.” For instance, combining generative AI with fact-based causal and predictive AI can empower DevOps teams to accelerate digital innovation and automate processes.
As AI becomes ingrained in personal lives, Longo predicts a growing trend where employees seek to enhance productivity at work using AI, possibly leading to the emergence of a new role. He suggests, “Organisations may appoint a Chief AI Officer to ensure readiness for AI’s security, compliance, and governance implications.”
Moreover, Longo emphasises the rising use of generative AI-powered autonomous agents among developers to write code, posing increased risks to organisations. To address these challenges, he proposes the development of digital immune systems, incorporating practices and technologies for software design, development, operations, and analytics to ensure code resilience by default.
Endava
Make technology work for you
As technology continues to rapidly advance, companies will need to ensure they have the right foundation in place. David Boast, General Manager – MENA, Endava, emphasises the value of implementing proven technologies like cloud computing for scalability, flexibility, and cost reduction.
He further advocates for a holistic Agile DevOps model, stating, “Embrace the cross-functional nature of delivery teams to accelerate software delivery and improve quality.” The vision extends to DevSecFinOps, where security and financial considerations are integrated from the get-go, keeping “the CFO, CSO, COO, and the CIO happy!” he says.
Underscoring the perpetual importance of data, Boast highlights, “Having the right data strategy so firms can understand their customers, truly optimise the customer experience, and streamline operations.” Then there is AI, which ties in implicitly with data, from making customer interactions more automated and streamlining operations, to fraud prevention, preventative and reactive security capabilities, reducing risk, and driving cost out of operations. “The compute power, storage and peoples’ imagination developing software and algorithms means the possibilities are endless,” he says.
Boast notes that it all fundamentally comes down to understanding the problem domain and integrating and building the right elements to enable the business to be successful. “Technology is pointless without a purpose,” he says.
Entrust
The year for quantum computing
Artificial intelligence (AI) and quantum computing are reshaping the tech industry, levelling the competitive field through rapid development and adoption, according to Entrust regional sales director Mohammed Eissa. “Quantum computing is gaining the attention of governments and security professionals. The unparalleled computing power of quantum systems will revolutionise the way public and private sectors safeguard and manage their most crucial information, leading to a fundamental rethinking of security measures,” he explains.
Looking ahead, Eissa emphasises the ongoing significance of digital transformation in business strategies, with cybersecurity as a top priority. “Cloud computing, AI, and data analytics will play instrumental roles in driving these transformations, enabling companies to harness the power of data for informed decision-making and predictive analytics. As the security and data protection arena continues to evolve, tightening security protocols is imperative. Businesses must adopt advanced verification methods, including biometrics and device authentication, to fortify digital identity in the face of evolving threats.”
Looking ahead to 2024, Huber anticipates policy changes and regulations focused on data privacy, security, and intellectual property in the metaverse. “These regulations can present challenges initially, but they also have the potential to encourage innovation in areas like secure technologies, interoperability between platforms, and intellectual property protection. Overall, a well-considered regulatory framework can foster responsible innovation and ensure the metaverse’s sustainable development,” he says.
Eissa notes that the collective innovations and solutions anticipated in the new year, arising from this era of technological leaps, are poised to redefine all industries, address societal challenges, and unlock unprecedented possibilities. “It’s an era brimming with potential, promising remarkable advancements, and offering contributions that lie on the horizon.”
Ericsson
5G – the catalyst for innovation
Connectivity has become interwoven into the very fabric of modern society, with 5.4 billion people now online globally, according to recent data from the International Telecommunication Union. More than 60 percent of the world is currently connected in some way.
This interconnectivity places immense strain on current networking infrastructure and demands ever-greater bandwidth, lower latency, and faster speeds. It is here that 5G, the next wireless revolution, is poised to play an integral part.
“Just as 4G and smartphones paved the way for the app economy, 5G can enable life-altering advancements,” says Nicolas Blixell, VP and Head of Ericsson GCC, Ericsson Middle East and Africa.
Blixell underscores that 5G is poised to provide millions of consumers and enterprises with access to cutting-edge applications based on the Internet of Things (IoT), artificial intelligence (AI), smart cities, and immersive communication over augmented reality (AR) and virtual reality (VR).
Furthermore, the technology will power immersive user experiences, fuelling AR and VR applications. “These technologies are redefining the way individuals interact with digital and physical environments, creating a seamless integration of the two realms. In our smart factories, we have begun using VR for collaboration, knowledge sharing, and onboarding,” says Blixell.
While all eyes are on 5G at the moment, 6G is already waiting in the wings, according to Blixell. “We are conducting intensive research into 6G networks in partnership with The Scientific and Technological Research Council of Türkiye (TÜBİTAK) and King Abdullah University of Science and Technology (KAUST) in Saudi Arabia,” he reveals.
Recognising the urgency of addressing climate change, Blixell highlights the growing need for low-emission and energy-efficient technologies and Ericsson’s commitment to this cause. Collaborating with operator partners, the company aims to reduce carbon dioxide emissions in the information and communications technology (ICT) sector while extending its solutions to help other industries, such as oil and gas, healthcare, retail, and banking, reduce their carbon footprint.
As one of the key players in the tech landscape, Ericsson’s commitment extends beyond technological advancements, with a focus on tackling pressing global issues such as climate change and inequality. “Through our technology and expertise, we will implement new and expand existing programmes to help tackle these global challenges. We will also keep on researching and developing products and services that enhance the accessibility and affordability of communication infrastructure while driving sustainable economic growth,” he says.
Everdome
Immersive integrations
As the world embraces emerging technologies at an increasing pace, 2024 promises to be a landmark year for innovations like the metaverse, blockchain, and artificial intelligence.
The metaverse, fuelled by modern technologies and a focus on real-life experiences, is set to transform digital connections, opening up new avenues for engagement and commercial innovation, according to Everdome CEO Jeremy Lopez.
In addition, Lopez also predicts that blockchain will play a crucial role in supporting this transformation by offering secure and transparent transaction platforms, ensuring integrity and trust in these digital spaces.
“Organisations are anticipated to keep their business momentum in 2024 by incorporating cutting-edge technologies into their strategies. For Everdome, this entails utilising the metaverse to provide novel solutions for engagement and interaction,” says Lopez.
With the profound impact of AI and automation across industries, such technologies will also enable more tailored experiences within the metaverse. This, in turn, will give rise to demands for talents who can manage the convergence of physical and digital environments.
“Integration skills will be increasingly required in roles focusing on AI with existing technologies to enhance user experiences in the metaverse,” explains Lopez.
He adds, “Such positions are critical in enabling a hyper-realistic, immersive metaverse in which AI assists in creating more lifelike, engaging user experiences.”
Lopez anticipates that Everdome’s role in accelerating the regional tech landscape in 2024 will be significant. Pointing to the company’s Metaverse-as-a-Service (MaaS) solution, SPACES, he believes that it bridges the gap between traditional online users and the evolving world of web3.
“Everdome’s actions in 2023, such as increasing its metaverse services and forming crucial relationships, provide the basis for the company to impact the digital environment in 2024 significantly. Everdome is poised to drive the expansion of the area’s tech economy by nurturing a unique blend of immersive experiences and practical applications,” he explains.
GBM
Cybersecurity remains a top priority
As we enter 2024, GBM’s CEO predicts cybersecurity will continue to take centre stage amid ongoing digital transformation of organisations across the region. “The expanding attack surface that comes with new technologies means cyber threats are more prevalent than ever before,” he says. “Establishing robust security strategies – encompassing prediction, prevention, detection, and response – will be crucial in this evolving landscape.”
Weston also reveals that AI and machine learning will further rise in popularity for capabilities like predictive threat detection and prevention. However, he warns that this also introduces new vulnerabilities if systems are not properly secured.
His prediction aligns with the broader industry narrative, acknowledging that the ongoing digital shift will amplify the need for cybersecurity talents. “In this dynamic landscape, the demand for professionals with a fusion of technical expertise, adaptability, and a dedication to ethical and sustainable practices will be key. Cybersecurity experts adept at threat management, AI specialists driving strategic innovation, and sustainability leaders optimising resource utilisation are critical assets. As the industry shifts toward interdisciplinary collaboration, effective communication and collaboration skills are also becoming indispensable,” explains Weston.
2024 is also poised to be a pivotal moment, with AI and ML taking centre stage in reshaping business strategies, according to Weston. “Organisations will actively seek AI platforms for innovations like image recognition, natural language interfaces, and elevated customer experiences. This involves prioritising platforms with lightning-fast infrastructure and efficient tools for larger data models, revolutionising operational insights.”
Weston notes that as an organisation with strong local roots and global standards, and with a rich legacy of three decades in the region, GBM’s knowledge stands as a cornerstone in spearheading digitalisation efforts. “We understand the various challenges faced by businesses, and our focus remains on collaborating with regional organisations to elevate their IT infrastructure and accelerate their digital transformation initiatives,” he says.
He adds, “Our ongoing engagements with organisations are focused on helping them transform their operations by implementing leading end-to-end digital solutions, while also ensuring their systems are secure and can withstand any cyber threats.”
Genetec
Get ready for advanced threat detection
Emerging technologies such as AI, advanced video analytics, and edge computing will accelerate threat detection, automating surveillance, and improving response times. “The integration of these technologies will reshape the competitive landscape by offering more efficient and comprehensive security solutions, potentially leading to increased demand for firms with advanced capabilities in these areas,” says Firas Jadalla, Regional Director – Middle East, Turkey & Africa, Genetec.
According to the Genetec 2024 State of Physical Security Report, an overwhelming 86 percent of IT and security professionals acknowledge cybersecurity vulnerabilities as a top challenge in 2023, catapulting cybersecurity into a critical consideration for the new year. “The integration of advanced technologies will reshape the competitive landscape by offering more efficient and comprehensive security solutions, potentially leading to increased demand for firms with advanced capabilities in these areas,” explains Jadalla.
In terms of regional impact, Jadalla believes that Genetec is poised to play a pivotal role in accelerating the tech landscape. The company’s monitoring and surveillance capabilities, integrating video surveillance, access control, and IoT devices with analytics, provide real-time insights. “Our role is to empower cities and nations with cutting-edge security solutions that not only mitigate risks but also contribute to the creation of smart, secure, and interconnected societies.”
IFS
Customer is still king
Organisations can keep their momentum in 2024 by prioritising customer focus, embracing tech innovation, and cultivating agility, according to Vijay Jaswal, Chief Technology Officer, APJ&MEA, IFS.
The IFS chief emphasises the pivotal role of technology in organisational strategies for 2024, stating, “AI will be instrumental in providing personalised customer experiences, while data will empower informed decision-making. Cloud technology will offer scalability, and collaboration tools will enhance teamwork within organisations,” he says.
Addressing the anticipated technological shifts, the CTO highlighted the skills and expertise that will be in high demand in the tech industry. “Professionals need to focus on skills in AI, machine learning, and data science,” Jaswal explains. Additionally, expertise in cybersecurity, collaboration tools, virtual communication platforms, cloud computing, and DevOps practices will be essential. Soft skills such as adaptability, critical thinking, and problem-solving remain integral in navigating the dynamic tech landscape, reflecting the continuous evolution of the industry.
IFS anticipates that organisations embracing customer-centric strategies supported by advanced technologies will thrive in 2024. The CTO encourages professionals in the tech industry to cultivate a diverse skill set, combining technical expertise with soft skills, to stay ahead in an ever-evolving technological landscape.
Juniper Networks
The year for LLMs
In 2024, Large Language Models (LLM) are set to transform industries by automating cognitive tasks previously handled by human experts. According to Yarob Sakhnini, Vice President, Emerging Markets EMEA, Juniper Networks, LLMs will enhance IT networks by offering fast issue resolution and proactive maintenance through constant network monitoring and data analysis.
Sakhnini explains, “Generative AI (GAI)/LLMs enhance IT networks, offering fast issue resolution and proactive maintenance. Across departments, LLMs are projected to boost productivity, fostering collaboration and problem-solving by automating tasks and analysing data trends, ultimately revolutionising customer support.”
Dispelling fears over AI taking over jobs, Sakhnini highlights that AI will augment the workforce through technologies like Juniper’s Cloud Services powered by Mist AI. He says, “AI can help IT teams optimise user experiences, simplify operations and move from reactive to more active intelligence and end-to-end insights.” This integration of AI into network management tools seeks to expedite issue resolution and enable autonomous operations.
Landvault
A metaverse-driven future
Generative AI, Web3, and analytics/monetisation tools will be the driving forces behind the metaverse’s anticipated growth in 2024. Landvault CEO Samuel Huber predicts that Gen AI will democratise 3D content creation, while Web3 will grant creators ownership and control, with analytics tools facilitating success measurement and revenue generation.
“These advancements will reshape the competitive landscape, with new players emerging and existing ones adapting to focus on real-world applications rather than hype,” explains Huber.
He further notes that technology landscape’s evolution is pushing the internet to become more three-dimensional. “The industry is at an inflection point where progress seems to accelerate exponentially. As pioneers and entrepreneurs, we may get to decide which direction the industry is taking and its impact on the world. Let’s use it to solve big problems and create a more prosperous future for all,” he says.
Mindware
Robust cybersecurity amid distributed workplaces
Security and enabling a remote workforce will remain top priorities for organisations in 2024 according to recent predictions from Nicholas Argyrides, Vice President – Gulf, Mindware.
“In 2024, remote work and collaboration will remain crucial, requiring robust technology to facilitate seamless communication and to empower distributed teams. In line with this, having strong cybersecurity measures, including advancements in encryption, multi-factor authentication, and AI-powered threat detection, will be essential,” he explains.
Argyrides highlights the central role of technology in gaining a competitive edge, with data-driven insights and personalisation enabling deeper customer understanding and targeted campaigns. He further notes that companies thriving in 2024 are those that continue to prioritise digital transformation through technologies such as cloud, AI, and data analytics to optimise operations and enhance customer experience.”
As for the IT distribution space, Argyrides reveals that AI and automation will play a pivotal role. “Embracing automation in repetitive tasks creates room for growth in AI development, data analysis, and automation specialisation. Mindware’s strategic investment in AI tools, coupled with workforce upskilling, positions us as future IT distribution leaders, prioritising customer experience and seizing emerging opportunities,” he says.
Microsoft
Cloud-powered AI revolution
As AI continues to transform industries, Microsoft predicts that greater attention will be paid to ensuring its responsible development and use. “We believe that AI is the defining technology of our time, and we are optimistic about what AI can do for people, industry, and society by revolutionising the way we keep our organisations secure and make them more creative and productive,” says Ihab Foudeh, General Manager, Microsoft Middle East.
Strategic adoption of technologies like artificial intelligence, cloud computing and data analytics present both opportunities and challenges for organisations to optimise operations, unlock insights and deliver exceptional customer experiences in an increasingly digital world.
Many organisations are already leveraging AI’s powerful abilities to analyse vast amounts of data and power new innovations. However, with this comes risks if proper safeguards and oversight are not in place. Foudeh notes that regulations around data privacy and security will also likely be strengthened globally as more systems move to cloud-based environments.
“We expect to see greater conversations around AI ethics and accountability to address the potential societal impact of these advanced technologies. These conversations will provide an opportunity for the tech industry to demonstrate its commitment to responsible innovation and to build trust with users,” says Foudeh.
He also foresees that AI and automation will not replace human searchers but will instead augment their capabilities, offering faster and more relevant information. The integration of AI into web search algorithms aims to personalise results, providing richer and more interactive answers while optimising user experience.
“All these technologies, which I believe will take centre stage in the coming months, are underpinned by organisation’s move to the cloud,” he says.
He adds, “We believe that the cloud is powering the AI revolution, and that we will be seeing more companies shifting to full cloud capabilities in the future to make sure they can take full advantage of these new tools. Moving to full cloud- as opposed to cloud on premise- will become a matter of necessity to not be left behind in the productivity revolution we are witnessing.”
In a nutshell, Foudeh notes that Microsoft believes that organisations in 2024 will continue to embrace and leverage technologies such as AI, cloud computing, and data analytics as a core component of their overall strategies to optimise their operations and deliver highly personalised customer experiences. “The ability of these organisations to adapt and innovate using these technologies will be crucial for sustaining business momentum in an ever-changing environment,” he says.
NetApp
Hybrid and multi-cloud to drive flexibility
As digital transformation further evolves business models and the global economy grows more data-driven, leveraging hybrid and multi-cloud environments will be integral. According to Walid Issa, Sr. Manager for Pre-Sales and Solutions Engineering at NetApp, organisations will continue embracing hybrid and multi-cloud strategies to remain flexible and secure as they power forward in the new year. “Achieving scalability, resilience and effective data security across multiple cloud platforms will be crucial for business momentum in 2024,” he says.
Issa also emphasises the critical role of effective data management in ensuring business success, particularly in the face of escalating cyber threats. He explains, “With the increasing frequency and sophistications of cyber threats, organisations will need to continue emphasising on securing their data storage and align with the evolving needs for robust cybersecurity measures.”
The integration of AI also stands out as a key driver of operational efficiency in 2024, according to Issa. He reveals that by leveraging AI, organisations will further “enhance their operational efficiency, be more innovative, and be more data-driven in decision making.” This will, in turn, drive the demand for AI expertise, reshaping the workplaces.
Netskope
AI-enabled cybersecurity talents
With technology evolving rapidly, cybersecurity continues to be a key concern for organisations globally. According to Jonathan Mepsted, Vice President – Middle East & Africa at Netskope, one of the biggest trends in 2024 will be “a significant shift in the people who will be performing cybersecurity roles.”
Mepsted predicts that rather than focusing only on candidates with specific qualifications, companies will focus more on upskilling individuals with diverse backgrounds to address talent shortages in the field. He explains, “Rather than specific cyber qualifications, we’ll see companies invest in vocational training and boot camps to bridge the skills gap.”
Addressing the role of AI, Mepsted acknowledges its support in managing operational challenges. While AI and automation will become integral through personal AI assistants, he stresses the continued necessity for human cybersecurity professionals. “We will see more companies realise the importance of nurturing talent through career progression and investment in newcomers. This is a strategic pivot in hiring practices and is set to reshape the competitive landscape by redefining what skills are necessary with the tech industry,” he says.
Looking at policy changes, Mepsted emphasises the global impact of the 2023 AI Act, likening it to GDPR’s influence on privacy standards. He assures tech innovators that, unlike strict limitations, the EU’s approach is geared towards fostering regional innovation amid regulatory measures.
New Native
Sustainable approaches to influence tech developments
Advancements in generative AI will transform productivity and open new markets by 2024, according to New Native managing partner Anas Agag. He notes the expansion of powerful yet accessible AI tools will change how businesses and consumers work. “This development is expected to make advanced AI tools more accessible, leading to significant changes in both consumer and business applications. The impact of this trend is far-reaching, affecting a wide range of sectors by simplifying complex tasks and fostering new areas for innovation,” he says.
In parallel, Agag highlights that importance of cybersecurity and regulations is escalating as technologies such as AI evolve at a rapid pace. “With an increase in digital operations across industries, there’s a pressing need for effective security measures to safeguard against evolving cyber threats. This trend is a response to the growing reliance on digital infrastructure and the associated increase in security vulnerabilities that businesses face,” he says.
Another notable shift is the gradual move towards environmentally responsible technology, according to Agag. “Triggered by an increased awareness of climate change and regulatory pressures, businesses and consumers are moving towards sustainable technology solutions. This shift is expected to influence various sectors, promoting a more eco-conscious approach to technology development and use,” he says.
Omnix International
Green is still the goal
Robust supply chains and sustainable infrastructure will be strategic priorities for companies navigating geopolitical turbulence in the coming months, according to Walid Gomaa, CEO, Omnix International.
“Amid unpredictable global uncertainties, corporate strategies will focus on establishing resilient supply chains and robust data infrastructure,” says Gomaa. With shareholders demanding greater accountability on sustainability, regulators are anticipated to tighten disclosure rules for environmental, social and governance practices. He notes that companies, especially publicly traded firms, must plan how to meet evolving transparency guidelines.
Addressing the technological forefront, Gomaa identifies generative AI, cybersecurity, sustainability, VR & AR, and edge computing as central players. Reflecting on this, he says, “The fusion of generative AI and cybersecurity is paramount, with a $15.7 trillion AI contribution projected by 2030. Companies must invest in fortifying defences against the $10.5 trillion cyber threat in 2025.”
He also notes that edge computing will also be an emerging trend that is valuable for processing time-sensitive data in remote locations with limited or no connectivity to a centralised location, essentially serving as mini data centres.
Looking at the skills in demand, he further highlights cloud computing, data analysis, DevOps, and sustainability expertise. “Cloud professionals, data analysts, and adaptable AI experts will be in high demand. Future designers will need to demonstrate their commitment to sustainability through thoughtful designs and a comprehensive portfolio,” he says.
Positive Technologies
Result-driven cybersecurity strategies
The cybersecurity industry faces a shortage of skilled security professionals combined with a never-ending onslaught of new threats. This unsustainable dynamic has many security leaders seeking solutions to bolster operational efficiency and resilience. “The real technological breakthrough based on automated machine learning is just around the corner,” says Evgeniya Popova, Director of International Business Development, Positive Technologies.
Popova predicts replacing human roles in Security Operation Centres (SOC) with advanced machine learning would elevate SOC efficiency and transform the industry.
She further highlights the significance of machine learning tools in the cybersecurity landscape, stating, “Software tools that use machine learning models can already collect extended context, analytics, search for and compare implicit connections between events in the system. The probability of error in such work is negligible.”
Discussing the prevailing challenge in the cybersecurity industry, Popova points out the need to impart high-level expertise to robots. “Our focus is to create an environment and tools to train our own models with complex expert data, dramatically raising the level of SOC automation.”
Looking ahead to 2024, Popova addressed the evolving landscape of organisational cybersecurity strategies. Noting the limitations of fragmented solutions, he observed a shift towards one-vendor ecosystems. She says, “This shift opens up the possibility of achieving ease of use, integration, and management, impacting companies’ strategies.”
Protiviti
AI will reveal its true potential
The potential of multimodal generative AI will be something organisations can look forward to in the new year. “The arrival of multimodal generative AI will enable companies to create richer content across multiple media formats,” says Amit Ray, Managing Director, Protiviti Member Firm for the Middle East.
Ray believes this new class of AI, which can generate text, images, videos and audio through a single model, will revolutionise how organisations produce and share content in 2024.
Discussing the impact of generative AI on job roles, Ray emphasises the need for a proactive approach to navigate the changing job market. “While generative AI automates routine tasks, it won’t replace human creativity and critical thinking,” he explains. The integration of generative AI in job roles will prompt a realignment in market dynamics, creating new job opportunities that demand skills in data analysis, machine learning, and ethical AI management.
Looking ahead to 2024, Ray anticipates innovative applications of generative AI across diverse domains. “Cutting-edge models like ChatGPT 4 will unfold their genuine potential, revolutionising daily work and lives. Creative collaborations between generative AI and human artists will yield unique art, music, and design creations, showcasing the limitless possibilities of this versatile technology,” he says.
Redington Middle East and Africa
Bigger AI applications
The new year will be defined by the prominence of AI and Generative AI, going beyond traditional capabilities to reshape work and daily life. PwC’s study underscores this, suggesting that generative AI could contribute $15.7 trillion to the global economy by 2030. Viswanath Pallasena, the CEO of Redington Middle East and Africa, emphasises the shift towards valuing human creativity as AI handles routine tasks.
“As we go beyond the traditional analysis and prediction capabilities of AI and generates whole new content and experiences, generative AI is expected to transform our daily lives. While we have seen powerful use cases this year, we will see even bigger applications of the technology in daily life in 2024,” says Pallasena.
Regarding business momentum, Pallasena sees technology as pivotal in 2024, asserting that organisations of all sizes and sectors will focus on digital strategies. Automation, spanning AI, cloud, cybersecurity, and robotics, will be key for enhanced productivity and cost-efficiency. He highlights the increasing significance of data-driven decision-making and the need for robust security measures.
Summing up the tech industry in 2024, Pallasena aptly describes it as a “metamorphosis,” predicting heightened transformations in how we work and live as AI and advanced technologies reach their full potential. As organisations gear up for this transformative year, embracing innovation and technology will be crucial for staying competitive and thriving in the evolving landscape.
Riverbed Technology
‘Shift Left’ to drive digital experiences
With younger employees demanding more advanced digital experiences, Riverbed Technology believes unified observability platforms will take centre stage in 2024. “Our research found that almost all (97 percent) of regional respondents believe more investment into unified observability platforms would allow for a better employee and customer digital experience,” says Salman Ali, Senior Manager – Solution Engineering at META, Riverbed Technology.
He also notes that younger generations will drive significant changes on corporate expectations. “Millennial and Gen Z employees are the driving force behind businesses reimagining workplace experiences,” he says.
Technology will also shape business strategies. Ali highlights that unified observability supports the ‘Shift Left’ approach through which teams can optimise infrastructure “rather than being bogged down by routine tasks.” This efficiencies IT operations while freeing resources for strategic differentiation. Against this backdrop, Riverbed predicts technologies like AI, cloud, digital experience management, application acceleration, and automation will also be pivotal.
Samsung Gulf Electronics
Revolutionising mobile technology with AI
In 2024, the tech industry is expected to be significantly influenced by the integration of AI and ML into mobile technology. This development aims to enhance existing features on mobile devices, like cameras, and introduce innovative functionalities.
“2024 will be the year of AI and as we move further where AI becomes more and more embedded in our digital lives,” says Fadi Abu Shamat, Head of the Mobile eXperience Division, Samsung Gulf Electronics.
He adds, “In the past, Samsung Galaxy had democratised internet access and turned cameras into communication tools. And in 2024, we are doing the same with AI. Designed to empower everyone, everywhere, Galaxy AI is universal intelligence on your phone as you’ve never seen before, ensuring barrier-free communication, simplified productivity, and unconstrained creativity for all.”
In line with this, Abu Shamat also predicts growing demands for AI engineering skills, stating that mastering these capabilities will be crucial for professionals to navigate the evolving tech landscape. “These skills will be essential for creating automated processes that increase efficiency and productivity and for analysing large datasets to generate valuable insights. AI engineering will also enable personalised consumer experiences in various domains, such as e-commerce or product recommendation, to improve customer satisfaction and engagement,” he says.
SentinelOne
Cyber-empowered future
In 2024, Generative AI, exemplified by advanced models like GPT-4 and DALL-E 3, will redefine content creation and problem-solving, ushering in an era of creativity and automation, according to SentinelOne’s Regional Director for META, Ezzeldin Hussein.
“This innovation will disrupt industries, fostering creativity and automation,” he says.
Hussein emphasises the crucial role of cybersecurity and cyber resilience, noting, “Digital threats are evolving, changing how companies approach data protection.” This underscores the need for an adaptive approach to safeguarding data in the face of an ever-changing threat landscape.
Furthermore, Hussein foresees quantum computing advancing cryptography, drug discovery, and optimisation, marking a computational leap. Additionally, metaverse’s convergence of physical and digital realms will reshape experiences, commerce, and work environments. To navigate this, Hussein emphasises diverse skill sets, stating, “Professionals need expertise in Generative AI, cybersecurity, quantum computing, and immersive technologies. Proficiency in data analytics, AI ethics, and cross-disciplinary collaboration is vital for success.”
Regarding SentinelOne’s role in 2024, Hussein affirms, “We maintain industry leadership with breakthroughs in endpoint, cloud, data, and AI.” He outlines the organisation’s commitment to leading the regional tech scene by empowering local talent, enhancing cyber awareness, and fostering collaboration within the tech community.
Veritas Technologies
Adaptive data protection
As emerging technologies increasingly transform industries, data protection must advance to keep pace with growing security risks. Veritas Technologies expects AI and cybersecurity to remain at the forefront of technological shifts in 2024.
“Advances in AI will be at the forefront of this evolution – both in aiding attackers and in the fight against them.” He stresses the importance of businesses enhancing their resiliency against attacks with AI-driven threat detection and encryption solutions, citing the game-changing potential of automation in driving agility and innovation while relieving pressure on IT teams.
According to Veritas’ research, 77 percent of UAE organisations are already leveraging AI to boost cyber resiliency, which is a testament to this growing trend.
A pivotal aspect of this evolution, Karam forecasts, is the emergence of AI-driven autonomous adaptive data protection. This approach involves continuous monitoring for changes in behavioural patterns, enabling AI to detect suspicious activity. If a compromise is suspected, the system alerts the Security Operation Centre (SOC) and initiates automated recovery processes, minimising the impact of successful attacks.
“In 2024, businesses will align AI technologies with their data management strategies to ensure that data is being effectively monitored, secured, and utilised. This means that AI-powered algorithms will be used to detect and mitigate potential security threats in real time, helping organisations to respond proactively to cyber-attacks,” he explains.
Zebra Technologies
New jobs and opportunities
AI and automation technologies will create new roles in the way that the car, telephone and internet have created new jobs, new companies and whole new industries, according to Zebra Technologies
Hozefa Saylawala, Director of MESTA at Zebra Technologies, predicts AI and automation will create new jobs and opportunities across many industries. “Technology companies and the industries they serve want to hire talented AI researchers and engineers to enhance their offerings to customers. I think we’ll see an increase in AI use cases around enhancing jobs, taking over tasks, and supporting people to do great work,” he says.
Regulatory changes may also impact innovation. However, Saylawala notes, “It’s important for technology companies to share expertise by participating in the regulatory process.” Zebra Technologies supports the Business Roundtable (BRT) AI Road Map, advocating for responsible, ethical, and transparent AI development and deployment. He highlights that Zebra’s AI solutions are supported and informed by human decision-making and adhere to the company’s values of accountability, transparency, and ethical purpose.
“The technology industry’s ongoing commitment to innovation should not shy away from the difficult questions around the transparent use of AI. The search for those answers will always be embraced and explored for the benefit of our end-users, customers, partners, and employees,” he says.
Looking ahead to 2024, Saylawala predicts that businesses will increasingly turn to technology to navigate unpredictable macro trends and challenges. “Technology can help give businesses stronger ways to keep employees, assets, inventory, and customers connected and visible,” he says. Whether it’s enhancing resilience, automating processes, or addressing labour gaps, technology, particularly AI and cloud-based solutions, plays a pivotal role in achieving efficiency, productivity, speed, and accuracy.
Regarding employment trends, Saylawala observes a growing adoption of low/no code technologies across industries. “These innovations reduce the need for highly specialised skills as solutions come ready to use with useful training, so results come faster.
