A10 Networks has appointed Ehab Halablab as the company’s new regional channel manager for MENA region. Halablab will be responsible for developing and executing a regional channel strategy focused on partner certification, premier security partner recruitment, and direct and indirect channel enablement programmes.
Halablabwill focus on strengthening local ties with the company’s alliance partners like HP, Nokia Systems, Ericsson and NEC. As part of the strategy to grow the business, the company will be actively onboarding new potential partners in the region. The internal sales team will also be seeding new business opportunities that will be fulfilled through resellers in the region.
“The network application, cloud and security business in the MENA region is growing at an exponential rate as organizations are looking to embark on the road to digital transformation. I’m delighted to be joining A10 Networks at this very exciting time since the company’s technologies are at the core of several of today’s key IT business drivers like 5G, multi-cloud and security. I am looking forward to empowering our partners to deliver a first-class experience to our mutual prospects and customers, drive customer engagement and fuel growth,” said Halablab.
Mohammed Al-Moneer, regional vice president of sales – MENA at A10 Networks says, “Halablab brings a wealth of leadership and channel expertise to our company. Partners are critical to A10’s growth strategy and success. In order to drive our leadership in 5G, multi-cloud and security infrastructures, we needed a regional channel head with a depth of relevant experience and a proven track record and Halablab ticked these boxes. He will play a pivotal role in leading the adoption of a channel-driven business strategy, partner enablement and identifying new partners, while ensuring they are equipped with the tools necessary to sell our company’s portfolio of market leading solutions.”
Halablab will head the regional launch of the company’s Affinity Partner Programme, which leverages incentive programmes, co-partner end user events and vertical focused events to drive partner engagement and opportunities. Another key focus area for Halablab will be enabling strategic partners within the high-growth security, cloud and infrastructure domains.
Halablab has more than 12 years’ experience in the IT industry. Prior to A10 Networks he worked at security firm Symantec as territory manager for enterprise where he was instrumental in driving new business acquision. He also held a regional channel leadership position at Blue Coat Systems (acquired by Symantec) and regional sales manager position at Sophos. The early part of his career was spent at Naizak Distribution Services as account manager for several key security vendors.
