In a year-end roundup, Google has unveiled the top trending searches of 2023 in the Middle East and North Africa, shedding light on the region’s interests and preoccupations. Notably, the search giant’s insights offer a glimpse into the diverse preferences of users in Saudi Arabia and the United Arab Emirates (UAE).
Saudi Arabia: Football frenzy continues
Saudi Arabia’s online world was dominated by a fervent passion for football throughout the year. The clash between AlHilal SFC and Real Madrid CF emerged as the top football tournament, reflecting the nation’s unwavering enthusiasm for the sport. Football stars like Aleksandar Mitrović and Karim Benzema held the spotlight, claiming top positions in the list of trending personalities.
While football took centre stage, the Saudi audience also engaged with critical news topics. The war in Palestine emerged as the most searched news item, underscoring the nation’s concern for global events. Additionally, domestic issues like the devaluation of the Pakistani Rupee and awareness about Buerger’s disease drew significant interest.
Local platforms such as Absher, Jadarat, and Etimad also piqued curiosity, showcasing a blend of global and regional interests among Saudi Arabian users.
UAE: Cricket triumphs, global events resonate
In the UAE, cricket captured the hearts of online users, with the Cricket World Cup match between India and Sri Lanka claiming the top spot among trending tournaments. The nation’s enthusiasm for global events extended to its interest in GITEX 2023, COP28, and UFC 294, all of which found a place in the year’s top searches.
While cricket and international events were in the limelight, the UAE also demonstrated a keen interest in staying informed about world affairs. Searches related to Palestine and poignant events like earthquakes in Turkey, Syria, and Morocco reflected a commitment to staying globally aware.
