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The New Oil: how data sovereignty and regulatory compliance can work in the Middle East

As there is a push for strengthening data sovereignty regulations, companies must navigate complex compliance requirements while fostering innovation.

In an era where data is often hailed as the new oil, data sovereignty has emerged as a critical concern for nations worldwide. With its rapidly evolving digital landscape and stringent regulatory frameworks, the Middle East stands at the forefront of this movement.

As countries across the region continue to prioritise the protection and localisation of sensitive data, companies operating within these borders must navigate a complex web of rules and strategies to ensure compliance while maintaining operational efficiency.

Data sovereignty refers to the principle that digital information is subject to the laws and governance structures of the country where it is collected. For Middle Eastern countries, sensitive data—including personal, government, financial, or medical data—must be stored and processed within the country. This approach ensures that data is protected under local laws and insulated from foreign jurisdictions.

Karl Crowther, Vice President of MEA at Alteryx, underscored the importance of understanding data location, access controls, and retaining control over sensitive information. “Companies must align with the region’s regulatory requirements, which mandate stringent data protection and sovereignty measures,” he explained.

Who owns the new oil?

The proliferation of multi-cloud architecture further complicates data integration strategies, making businesses need to maintain an apparent oversight of their data assets.

Suresh Sambandam, founder and CEO of Kissflow, highlighted the inherent tension between business efficiency and regulatory compliance. While governments seek to control data to protect national interests, businesses aim to optimise operations and drive innovation.

“Ultimately, governments want to safeguard at a very high level,” Sambandam explained. “They want to ensure that data, considered the new oil, remains under their jurisdiction.”

Implementing data sovereignty measures comes with significant costs. Companies need to invest in local data centres and modify their IT infrastructure to comply with regulatory requirements.

Roman Flepp, Marketing Director at Threema, noted that operational expenses can be substantial but are necessary to ensure compliance and enhance security.

“Data sovereignty ensures organisations have full control over their data, addressing legal, privacy, security, and governance concerns,” Flepp said.

The rise of AI

The rise of artificial intelligence (AI) technologies adds another layer of complexity to data sovereignty. Kamel Al-Tawil, Managing Director, MENA at Equinix, discusses how AI sovereignty necessitates that AI training data and models comply with local regulations, posing challenges for multinational operations. “AI introduces new dimensions to data sovereignty discussions, especially in ensuring compliance with local regulations while leveraging global datasets,” Al-Tawil remarks.

Setting up local data centres is a fundamental step in adhering to data sovereignty rules. Major cloud service providers like Microsoft, Amazon, and Oracle have established local cloud zones in the Middle East to comply with data residency laws, ensuring that sensitive data remains within the country’s borders.

Comprehensive data governance frameworks are essential for managing data sovereignty. This includes policies for data management, access control, and data protection. Roman Flepp advised organisations to conduct regular compliance audits and risk assessments to ensure adherence to regulations. “Effective governance ensures data is managed, stored, and used responsibly and legally,” Flepp explained.

Hybrid cloud architectures offer a flexible solution, allowing sensitive data to be stored locally while non-sensitive data can be processed using global cloud services. This approach balances regulatory compliance with operational efficiency. “Hybrid cloud solutions provide the flexibility needed to comply with data residency requirements while leveraging global cloud services,” Al-Tawil asserts.

Ensuring that employees are data-literate and aware of compliance requirements is crucial. Emile Abou Saleh from Proofpoint stresses the importance of security training to mitigate the risks of social engineering attacks and other cyber threats. “Training alone is not enough; changing behaviour is essential,” Abou Saleh noted. “Organisations must build a people-centric approach to compliance and security.”

Building a collaborative ecosystem involving startups, enterprises, and educational institutions fosters innovation while ensuring compliance. Al-Tawil suggests that fostering a robust digital ecosystem can help manage data and AI sovereignty complexities. “A robust digital ecosystem encourages collaboration and technological advancements,” Al-Tawil said.

Reduces risk

Data sovereignty reduces the risk of data breaches by ensuring that sensitive information is protected under local laws. This builds trust with customers and stakeholders. “Robust data governance practices lead to better data management, accuracy, and quality,” Flepp emphasised.

Companies that prioritise data sovereignty and comply with local regulations can gain a competitive edge. Customers are more likely to trust organisations that demonstrate a commitment to data privacy. “Data sovereignty can provide an edge over competitors who disregard data security,” Flepp added.

However, the need for local infrastructure and legal expertise can be costly. Organisations must invest significantly to comply with data sovereignty requirements.

“Operational expenses are substantial but necessary for compliance and security,” Flepp explained. Managing data across different jurisdictions with varying regulations adds operational complexity and can restrict data accessibility for global operations. “Data mobility could be affected, potentially limiting data accessibility for global operations,” Flepp said.

The rise of AI technologies impacts regulatory compliance and brings ethical considerations to the forefront. Kamel Al-Tawil elaborates on how AI sovereignty requires careful balancing between innovation and regulation.

“AI introduces new dimensions to data sovereignty discussions, especially in ensuring compliance with local regulations while leveraging global datasets,” Al-Tawil remarked. He emphasised the need for robust frameworks that protect data while enabling the free flow of non-sensitive data across borders to maintain competitiveness and foster global connectivity.

To address these challenges, companies are increasingly turning to hybrid cloud architectures, which offer a flexible solution. These architectures allow sensitive data to be stored locally while non-sensitive data can be processed using global cloud services.

“Hybrid cloud solutions provide the flexibility needed to comply with data residency requirements while leveraging global cloud services,” Al-Tawil asserted. This approach ensures that companies can meet regulatory requirements without sacrificing operational efficiency.

Training the employees

The role of employee training and awareness cannot be overstated. Ensuring that employees are data-literate and aware of compliance requirements is crucial in mitigating risks associated with social engineering attacks and other cyber threats. Emile Abou Saleh from Proofpoint stresses the importance of security training, noting that

“Training alone is not enough; changing behaviour is essential.” He advocates for a people-centric approach to compliance and security, emphasising the need for thorough security training that emphasises critical thinking and scepticism in handling all communications.

Another key strategy for managing data sovereignty is building a collaborative ecosystem involving startups, enterprises, and educational institutions. This fosters innovation while ensuring compliance.

Al-Tawil suggests that fostering a strong digital ecosystem can help manage the complexities of data and AI sovereignty. “A robust digital ecosystem encourages collaboration and technological advancements,” Al-Tawil said. This collaborative approach can lead to the development of innovative solutions that address the unique challenges of data sovereignty in the region.

Data sovereignty reduces the risk of data breaches by protecting sensitive information under local laws. This builds trust with customers and stakeholders. “Robust data governance practices lead to better data management, accuracy, and quality,” Flepp emphasised.

Companies prioritising data sovereignty and complying with local regulations can gain a competitive edge. Customers are more likely to trust organisations that commit to data privacy. “Data sovereignty can provide an edge over competitors who disregard data security,” Flepp added.

However, the need for local infrastructure and legal expertise can be costly. Organisations must invest significantly to comply with data sovereignty requirements. “Operational expenses are substantial but necessary for compliance and security,” Flepp explained.

Managing data across different jurisdictions with varying regulations adds operational complexity and can restrict data accessibility for global operations. “Data mobility could be affected, potentially limiting data accessibility for global operations,” Flepp added

Another critical strategy for managing data sovereignty is building a collaborative ecosystem involving startups, enterprises, and educational institutions. This fosters innovation while ensuring compliance.

Robust digital ecosystem

Kamel Al-Tawil suggests that fostering a solid digital ecosystem can help manage data and AI sovereignty complexities. “A robust digital ecosystem encourages collaboration and technological advancements,” Al-Tawil says. This collaborative approach can lead to innovative solutions that address the unique challenges of data sovereignty in the region.

The Middle East’s commitment to data sovereignty underscores the importance of protecting sensitive information while fostering a competitive and innovative business environment. As companies adapt to these regulations, they will not only enhance their security posture but also build trust and credibility with their customers and stakeholders, positioning themselves for long-term success in the digital age.

Moreover, the regional collaboration, akin to the European Union’s approach to data governance, could offer a unified framework for data residency and sovereignty. Such an initiative could significantly enhance bargaining power against major global tech corporations.

“By combining and forming some sort of EU-like architecture, these countries can gain high bargaining power,” Sambandam suggests. This could lead to more streamlined compliance processes, reducing the need for multiple data centres across different countries and fostering a more integrated market.

In conclusion, the Middle East has the potential to keep pace with global technological advancements and contribute significantly to the global innovation landscape. By embracing these opportunities and addressing the associated challenges, the region can secure its place as a leader in the digital economy.

As Kamel Al-Tawil aptly said, “The future of digital infrastructure and innovation in the GCC and MENA regions is incredibly promising.” Governments’ and enterprises’ ongoing digital transformation initiatives are laying the foundation for a robust and dynamic digital ecosystem poised to thrive in the global marketplace.