Hoping to redefine mobility across the country, Indian e-bike company EMotorad has launched its first overseas operations in the UAE.
After building trust with their products amongst the Indian consumers, EMotorad is excited to showcase its international range of EV products on a global level during the upcoming Expo 2020.
Aditya Oza, Co-founder and CMO, EMotorad, said: “Dubai is the gateway to the world. And our motto to come to the UAE is to cater to a broader segment of the audience. We wish to work very closely with our overseas partners as well as the government.
“Also, with the Dubai Expo coming, we found this to be the perfect time for us to step in, as it attracts prominent people from around the world.”
EMotorad has joined hands with EZYTRONIX in the Middle East to launch the flagship brand and establish its products. The collaboration will expand EMotorad’s market in the GCC, thereby generating further opportunities for people to experience e-bikes. The collaboration will also contribute to the growth of the EV market in the Middle East. EZYTRONIX and EMotorad will also pool expertise for technological innovations for better quality and more durable products.
Kaustubh Kulkarni and Mahesh Deshmukh, Partners at EZYTRONIX, said in a statement: “One of the largest e-bike manufacturing companies in the world with four factories in China and one in India, EMotorad has clients in over 72 countries. It has successfully established its brand name in India and will now follow in the UAE. This makes them a reliable and strong partner to fulfill supply chain requirements.”
The four e-bikes to be introduced in the UAE are T-Rex (mountain e-bike, designed for rough terrain), Doodle (fat tyre foldable e-bikes), Trible and ENER-G.
“The bookings will begin from August 1. The brand will also go live on top online marketplaces such as Amazon, Noon.com besides our official website. We will also be tying up with dealers across UAE,” added Sumedh Battewar, Co-founder and CBO at EMotorad.
These bikes have been specifically designed keeping the UAE demography and customer needs in mind.
“Among the four e-bikes to be launched in UAE, Doodle and T-Rex are already doing wonderfully in India. We are adding ENER-G and Trible, which perfectly match their use-cases in this market. While ENER-G is a mini scooter, exclusively designed for the delivery segment, Trible is a tri-fold e-bike for the last-mile commute. And it’s a pick-up and go e-bike that suits the UAE market to perfection,” Rajib Gangopadhyay, Founder, EMotorad added.
EMotorad was founded in 2020 with an aim to promote green mobility with luxury and affordability being the USP. The founders are Gangopadhyay, Kunal Gupta, Oza, and Battewar. In a span of one year, it has expanded its dealership across India. The company has sold over 10,000 units with annual revenue of USD15 million.
