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Abu Dhabi’s Miral, Microsoft use ChatGPT to boost tourism

Miral’s new service leverages ChatGPT through Microsoft’s Azure OpenAI Service to provide visitors to Yas Island’s theme parks and experiences with personalised guidance and information

Miral has partnered with Microsoft to introduce a generative AI customer-facing service.

The service leverages ChatGPT through Microsoft’s Azure OpenAI Service to provide visitors to Yas Island’s theme parks and experiences with personalised guidance and information.

Within a week, ChatGPT has completed over 1,700 operations successfully, augmenting chatbots’ capabilities for customer service in various industries in the UAE and the wider tourism and entertainment sector.

“We are proud to be pioneering the introduction of ChatGPT through Microsoft’s Azure OpenAI Service within the tourism and entertainment sector,” said Mohamed Abdalla Al Zaabi, Group CEO of Miral.

“We champion innovation at every step and believe that digital transformation is key to creating more compelling and personalised visitor propositions. Our collaboration with Microsoft is a testament to our relentless pursuit of delivering unique and memorable experiences to guests of all ages and nationalities, further positioning Yas Island as a top global destination for entertainment and leisure.”

Miral aims to use Azure OpenAI Service and ChatGPT to enable customers to plan their day at any of the theme parks, providing a more seamless customer experience.

“We are delighted to collaborate with Miral to enhance its customer experience through the use of Microsoft Azure OpenAI Service.” Said Naim Yazbeck, General Manager, Microsoft UAE. “With the help of Azure OpenAI Service and ChatGPT, Miral can better engage with their customers, providing them with a personalised and seamless experience. We are proud to support Miral in their quest to deliver exceptional experiences to their customers.”

The collaboration between Miral and Microsoft highlights the importance of incorporating artificial intelligence and machine learning across industries to enhance customer experience. By utilising cutting-edge technology, businesses like Miral can deliver exceptional experiences, ultimately driving customer satisfaction and loyalty.