In a milestone collaboration that promises to redefine the landscape of entertainment in the Middle East and North Africa (MENA) region, OSN+, the premier destination for premium entertainment, has joined forces with Google Cloud’s Vertex AI Search for Media Recommendations. The announcement, unveiled during the esteemed annual Google Media Summit, marks a historic moment as it introduces the region’s first integration of Google Cloud’s advanced AI technology within an entertainment streaming platform.
This partnership aims to revolutionise the user experience, providing OSN+ viewers with an unprecedented level of interaction and personalisation. Joe Kawkabani, the CEO of OSN Group, expressed his dedication to offering cutting-edge experiences, emphasising the collaboration’s significance in enhancing user engagement. The integration of Google Cloud’s Vertex AI is set to transform the way users interact with the platform, making it more immersive and dynamic.
Tarek Khalil, Director of Google Cloud for the Middle East and North Africa, underlined the power of AI in delivering highly personalised content discovery. The Vertex AI Search for Media Recommendations is designed to address the needs of consumers seeking tailored, engaging content experiences in a conversational and individualised manner.
“We are pleased to continue our partnership with OSN+ to bring the latest GenAI solution to the streaming platform,” said Tarek Khalil. “Vertex AI Search for Media Recommendations will solve for the constraints of consumers who want assistance in discovering relevant content in a highly personalised and conversational way.”
The vision behind this collaboration extends to providing OSN+ subscribers with their very own virtual assistant. This AI-powered assistant, leveraging Google Cloud’s Vertex AI, promises accurate and highly personalised recommendations, offering a new paradigm in user engagement and interaction within the platform.
