Liferay, the provider of enterprise-level, cloud-powered digital platforms, has made significant investments in Saudi Arabia. They have utilised platforms like LEAP to showcase their latest technologies and updates, fostering connections with a network of partners and clients that has expanded to include six active partners.
Liferay has made significant announcements, including partnerships with major corporations such as the Public Investment Fund. These extensive partnerships showcase a deepening relationship with major clients in Saudi Arabia.
Liferay also highlighted its new partnership with Salaam Telecom, involving the full spectrum of its digital experience platform for B2C, B2B, and B2E commerce. This partnership is notable for integrating with Liferay’s newly launched cloud platform in Saudi Arabia, hosted on Google Cloud.
This move is part of a broader strategy to strengthen Liferay’s cloud offerings, specifically tailored for the Saudi market through the Google Cloud Marketplace. This strategic focus reflects Liferay’s response to local market needs and initiative to provide localised solutions through significant cloud infrastructure.
In a conversation with edge/, Moussalam Dalati, General Manager MEA and France, Liferay, spoke about the company’s plans for Saudi Arabia
How is Liferay investing in Saudi Arabia?
Liferay’s investment in Saudi Arabia is robust, focusing on financial and human resources. They allocate 50% of their regional investments directly to the Saudi market, a strategy that underscores the importance of Saudi Arabia in Liferay’s global strategy. Additionally, they are keen on cultivating a local talent pool and enhancing the tech community’s capabilities through access to open-source resources and training programs.
These efforts are aimed at not only growing their market share but also contributing to the digital ecosystem in Saudi Arabia.
How is Liferay integrating AI technology into its platform?
Liferay’s integration of AI into its platform has been proactive and responsive, especially following the global surge in AI interest. Instead of developing proprietary AI technologies, Liferay integrates existing advanced AI capabilities to enhance platform functionalities such as automated content generation for marketing and improved search processes.
This strategic choice allows Liferay to remain flexible and adaptive to various AI technologies, ensuring their platform remains cutting-edge and highly functional for users.
What is Liferay’s approach to AI and its integration with their platform?
Liferay embraces a pragmatic approach to AI by incorporating established AI technologies that enhance its platform’s core capabilities. Its focus is on augmenting the user experience and operational efficiency through AI-driven tools.
By integrating various AI engines, whether developed locally or available globally, Liferay ensures its platform remains versatile and capable of supporting diverse client needs. This integration strategy emphasises user control and flexibility, allowing clients to leverage AI according to their specific requirements and contexts.
What plans does Liferay have for Saudi Arabia and the Middle East about Vision 2030?
Liferay is aligned with Saudi Arabia’s Vision 2030, aiming to support and propel the government’s digital transformation goals. Their strategy includes leveraging their platform to enhance digital experiences across the kingdom by pushing for higher digital maturity.
This approach aligns with national ambitions to transition to a digital-first, cloud-first environment, making Liferay a supportive technological ally in the region’s transformative journey.
