Majid Al Futtaim, a shopping mall, communities, retail and leisure group across the MENA, Africa and Asia has added a new payment solution, called SHAREPay to its popular SHARE rewards programme.
SHAREPay, the first of its kind digital wallet in the MENA region, enables SHARE members to link up to 10 existing debit / credit cards to a single digital card allowing for seamless instant earning and burning of SHARE points across the Majid Al Futtaim ecosystem. Customers can now pay via their linked card or use their SHARE points by simply tapping on any POS terminals across Majid Al Futtaim’s ecosystem, making the experience smooth, familiar, and seamless.
Joe Abi Akl, Chief Corporate Development Officer at Majid Al Futtaim Holding, said, “We continue to evolve our business ecosystem to ensure that our customers have access to the best end-to-end experience. To do this, we constantly look at ways to add complementary and adjacent services to our core businesses through innovative technologies and solutions. With digital payments on the rise and our customers gravitating towards a cashless economy, the integration of SHAREPay within our business only seems natural.”
The launch of SHAREPay is in partnership with Visa, Network International and i2c Inc.
SharePay is part of Majid Al Futtaim’s efforts to diversify its business into new digital verticals, such as FinTech, already integrated with its existing business units.
The company has stated that it will soon expand its FinTech Solutions to its external ecosystem, a platform designed to enable the FinTech community to thrive through the company’s distribution and scale and its partners with proven products and services and differentiation through internal and external data and fintech offerings.
