MENA EdTech platform, Emonovo, has raised an undisclosed bridge round by strategic angel investors from US, Europe, and MENA and follow-on investment from Flat6Labs.
Emonovo (Formerly MARJ3) utilises technology and data to match MENA youth to the best-fit majors and universities worldwide.
Dina El-Shenoufy, Chief Investment Officer of Flat6Labs stated, “Flat6Labs has been a firm believer in Emonovo’s team and platform from day one. This investment is a testament to our belief in Emonovo’s mission to empower students in the MENA region in their educational journey. We’re excited to see how the team will develop their platform even further and support more potential students towards fulfilling their educational ambitions in the best universities around the world.”
The bridge investment round is aimed to boost the new brand strategy and fuel the growth of university on boarding & student recruitment through the platform. It will also be used to update the platform technology to optimise the matching and data management.
Marj3 platform was founded by Abdo Samy, Sami Al-Ahmad, and Ahmed Elgebaly in July 2016 as a comprehensive database containing educational opportunities worldwide for Arab youth in a simplified way. In 2017, less than a year after its establishment, the platform obtained pre-seed funding from Flat6Labs’ FAC Egypt Fund, which enabled them to grow and reach a far larger segment of the target audience in the Middle East, achieving more than two million monthly visitors on Marj3’s website.
In 2020, the company obtained a new investment round from a US-based investor (Expert Dojo), synchronising with the launch of Marj3 education services to help students in the Arab region find the best suitable universities for them worldwide. Then, after a short period, Marj3 managed to secure partnerships with more than 300 universities globally in various fields.
In 2022, the company decided to support students fully from A to Z in their experience to follow their educational journey. They shifted from scholarships to university and student matching arena. In March 2022, Marj3 became Emonovo.
Sami Al-Ahmad, CEO & Co-Founder at Emonovo explained, “This strategic investment round is going to help us make Emonovo available to more students than ever before. Our mission is to help students achieve their educational dream, and I am super excited that our investors are aligned with us on making our unique solutions and technology experience available for everyone soon.”
