A new study of seven countries, including the UAE, US, UK, India, Nigeria, Singapore, and Brazil launched today by Boss Beauties highlights the fast-growing use of web3, and the need for more education resources to ensure girls are not left behind.
The first global study to measure Gen Z’s attitudes towards web3 found that 52 percent wanted their schools to teach them more about the virtual and digital environments in which many find themselves when not in class. The study, conducted by New York-based Boss Beauties, is the most up-to-date comprehensive look at how 16-25-year-olds (and parents) in seven countries view the knowledge gaps, risks, and future of web3.
Topline global findings include:
- More than half (52 percent) of Gen Z wish their school had taught them more about web3.
- Outside of school, an even higher number (57 percent) of Gen Z-ers would like more access to credible educational resources about web3.
- 41 percent of young women have encountered someone pretending to be someone else online.
- While one in five (21 percent) Gen Z girls admit they are “highly uninformed” of the risks in this new digital space, 13 percent of Gen Z boys say the same. Similarly, more Gen Z girls (20 percent) consider web3 risky, compared to boys (14 percent).
The report looks at web3, the next generation internet, through the eyes of Gen Z. Web3, which is fast evolving, is built in the cloud and on blockchain technologies that enable users to interact with decentralised apps, including online gaming, virtual communities, cryptocurrency platforms, and NFT marketplaces. The study was commissioned by Boss Beauties, a media and entertainment brand founded in September 2021 with a collection of web3 digital collectibles.
Parents agreed and are eager for their children to learn more about web3 at school, with 45% wishing for more educational resources outside the school walls.
Lisa Mayer, Founder and CEO of Boss Beauties, said, “If used properly, web3 can allow Gen Z to feel empowered, connect with people around the world, and become the change-makers they want to be. But we know from history that when new technologies emerge, girls get left behind. Web3 will only continue to grow in the years to come, so it is essential we act now to make sure girls are able to understand this technology, preparing them for the future of the workforce and for how the world is changing.”
