In this feature, we shine a spotlight on Ishita Sood, Co-founder WakeCap trajectory—from her roots in sales and marketing to the helm of a tech startup—and unravel the pivotal moments, challenges faced, and the ethos driving her passion for entrepreneurship in the tech sector.
Through Ishita’s lens, we explore the shifting dynamics for women in technology, the ongoing journey towards inclusivity, and the crucial steps required to ensure a brighter and more equitable future for women in tech roles. This is not just a celebration of achievements but a profound exploration of the ongoing evolution of women’s roles and impact in the dynamic world of technology.
Tell us about what got you interested in technology, why did you choose the space and field of technology?
My early career background was in sales and marketing and I’ve always been interested in entrepreneurship and the various moving parts that contribute to growing a successful business. I recognised early on that technology has so much potential for transforming how we work, learn and live. Having harnessed digital technology to expand operations and grow revenue for various companies, I cultivated a curiosity and excitement about its potential.
Could you share your journey in technology, the challenges you faced, and how did you overcome them?
I feel fortunate that my career experiences have largely been positive, and my immersion into the culture of tech start-ups has been exciting, challenging and rewarding. I don’t deny that women can face greater career obstacles especially in traditionally male-dominated industries; certainly there still exists a global gender gap and I do believe that our current workplace norms are somewhat outdated and need to be updated to reflect the reality of life for families in the 21st century.
When I met WakeCap’s co-founder Hassan AlBalawi in 2016, I found someone who shared my conviction that technology’s potential for improving our workplaces reflected my own purpose and passion.
What is your take on women in technology and how is the landscape changing? What can be done to ensure there are more women in tech roles?
The landscape for women in technology is shifting towards greater inclusivity and opportunities, and that’s thanks to the work that’s been done at the government level, as well as by the private sector.
Companies are implementing policies to address gender bias and create supportive environments. Any company that wants to have a sustainable future recognises the importance of diversity.
At WakeCap, with women in senior roles, we are proud to be a company that has been unequivocal in its commitment to gender diversity and equity since inception. To ensure more women in tech, we need to ensure more girls are in tech – it has to start at school. Continuous advocacy, education, and organizational change are crucial in creating a more equitable and diverse tech industry where women can thrive.
What is the biggest obstacle that women in technology face?
Any industry needs to guard against implicit bias in hiring and promotion processes, unequal access to opportunities for career advancement, and a lack of representation in leadership roles, whether this is towards women, or any minority or under-represented group.
What advice would you give women who are looking to get into the field of technology?
Advocate for yourself. You have as much right to be in the room, and at the table, as anyone else. Technology moves fast – invest in your own constant education. Remain curious and passionate.
Technology is transforming our world. To be a part of positive progress is a privilege that you have earned through your hard work. You don’t need to fit into a stereotypical mould to succeed – recognise the unique strengths that you bring to the table. They are as valuable as anyone else’s
Finally, don’t forget to hold the door open for the girls and women who are following in your footsteps.
