The amount of plastic entering our environment has risen to crisis levels, and our oceans are the best places to see the results. However, the demand for recovered plastics isn’t high enough to make sorting economically viable, so the market for them is shrinking globally.
International Recycling Group in Erie aims to break this loop by constructing a hyper-scale sorting facility and involving consumers in memory through the newBin app that ZeLoop’s team created as a white-label utilising its native, unique blockchain incentive engine.
“We’re thrilled to be working with ZeLoop in a global network initiative to give local environmental activists control over the management of recyclable plastics. Through technology, we are enabling recycling for everyone, making it easier, more profitable, and more credible.” Mitch Hecht, newBin founder. The goal of newBin is to stop the accumulation of plastic garbage in our parks and rivers. By scheduling recycling pickup or drop-off at their convenience, users of the newBin app can earn Eco Rewards (ZeLoop tokens), which can be redeemed for discounts at nearby retailers. By providing straightforward, no-sort recycling, newBin will encourage Americans to recycle more.
According to Eric Schaffner, founder and CEO of ZeLoop, connecting consumer trends, needs, and wants to materials is essential. “There are just two options left after consumption: either drop it in a trash can or throw it in nature. How can we reduce littering? Look around for garbage cans, keep some packaging in your pocket until you can put it in the proper bin, and pick up one piece of trash every time you go for a walk. With ZeLoops’ ‘plogging’ feature, it is entertaining, worthwhile, and enjoyable.”
Alongside reducing materials, user trends should also be addressed, and ZeLoops’ ‘eco-to-earn’ approach rewards positive behaviour with direct benefits from the app. In September 2022, ZeLoop partnered with UAE-founded Zofeur to provide reward vouchers in the app for sustainable users.
ZeLoop is available for download on Android and iOS. People the world-over can download the app and contribute to the reduction of plastic waste by mapping collection points, collecting bottles, and earning tokens for helping to protect the planet. The app also rewards users for successfully inviting others to download it.
ZeLoop is seeking sponsors and investors in the packaging, food, and beverage industries, impact investors, and others that support this noble social cause.
