At GITEX Africa, Orange Business highlighted its strategic approach to meeting the rising demands for digital services across the continent. Mohammed Al Jeraisy, the Managing Director of KSA & Africa, shared insights into the company’s vision and objectives during the event.
“We are here to engage with our customers, discuss with partners, and explore how we can meet the growing demands in Africa,” said Al Jeraisy. “Over the last two days, we have had fruitful discussions and interesting dialogues, which we will continue beyond GITEX. Our Grow Africa strategy aims to enhance digital infrastructure services, which is our forte.”
Orange Business focuses on providing a flexible, scalable, and effective digital infrastructure approach, branded as the Evolution Platform. This platform is designed to help customers adopt digital infrastructure in a novel way. “We want to explain this approach to more customers and use this opportunity to achieve our strategic objectives, such as expanding our network across Africa and building local partnerships with businesses and governments,” added Al Jeraisy.
Africa’s demand for digital services, AI-driven solutions, and new technologies is rising. Orange Business is prepared to support these needs with connectivity, cloud, and cybersecurity innovations.
The company aims to improve customers’ digital infrastructure, operational efficiency, and customer experience.
Orange Business has identified countries like Tanzania, Kenya, South Africa, Morocco, Ivory Coast, and others as pivotal markets. “Africa holds immense strategic importance for us. We are steadfast in our support for our existing customers and are actively seeking to enter new markets, foster new partnerships, and amplify the success of our customers’ projects,” Al Jeraisy affirmed.
Orange Business’s participation in GITEX Africa underscores its commitment to driving digital transformation across the continent, fostering growth, and building robust digital ecosystems.
