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When Malcolm Gladwell came to town

Author of “The Tipping Point” addressed delegates at Du CEO Forum 2013

By Roger Field  
When Malcolm Gladwell came to town
New York Times' bestselling author, Malcolm Gladwell, presented a keynote address to the Du CEO Forum, which took place on 22 May in Dubai, under the event's theme of "Extraordinary Lives and Achievements".

Malcolm Gladwell called for “social risk-taking” at du’s fourth CEO Forum.

Du CEO, Osman Sultan, opened the Forum.

Gladwell spoke on the importance of social risk-taking, and how it is at the heart of every high-performance culture. He focused on three key notions: the disagreeableness, urgency, and constraints, as being the drivers of su