Robert Downey Jr: New face of HTC

HTC named actor and director, Robert Downey Jr, as the star of its "Here's to Change" advertising campaign. The ad creative aims to combine "Robert Downey Jr's wit and charisma with HTC's playful nature to instill the HTC brand name into consumers' minds" according to HTC.

Recognised as one of the most popular faces on the bigscreen, Robert Downey Jr. has signed a two-year deal with HTC to bring HTC?s Change platform to life.

In the creative, Robert Downey Jr. is the instigator of change – he inspires it, creates it and curates it. He takes consumers on a journey to show how HTC can be “whatever you want it