Posted inCommsMEA

In pics: Consumer behaviour during Ramadan

Facebook deduces consumer behaviour from their interactions on the platform during the Holy Season of Ramadan

By CommsMEA staff writer  
In pics: Consumer behaviour during Ramadan
86% of people on Facebook in the Middle East celebrate Ramadan. (Source: Facebook insights)

Brands get an
extra 57.6 million hours to capture attention in the Middle East during Ramadan.

(Source: Facebook insights)

Instead of lasting a single month, on Facebook Ramadan conversation lasts for nine weeks. This time can be divided into three phases: phase 1(4 weeks in advance: discovery and inspiration); phase 2 (3-4 weeks; mobile