In a move that promises to revolutionise the esports landscape in Saudi Arabia, the Saudi Esports Federation (SEF) and Kentucky Fried Chicken (KFC) have unveiled a transformative three-year partnership. This groundbreaking collaboration is dedicated to advancing local gaming talent onto the global stage and includes an initiative aimed at empowering women gamers.
The heart of this partnership lies in its commitment to nurturing emerging talents within the Saudi esports community. Through a series of meticulously designed events and challenge-based initiatives, aspiring gamers will be provided with a direct pathway into SEF’s prestigious esports development programs. These programs will serve as a launchpad for their journey toward professional excellence, offering guidance, training, and support that is crucial for success in the fiercely competitive world of esports.
One of the most remarkable aspects of this collaboration is the launch of the ‘First Female Saudi E-League.’ This visionary initiative is dedicated to championing and empowering female gamers in the Kingdom. In a bid to dismantle gender barriers in gaming, the top-performing team in this league will be granted entry into the KFC X SEF accelerator program. This program promises not only direct training from professional esports teams and trainers but also the golden opportunity to shine on the world stage at Gamers8, the globe’s most prominent gaming and esports festival, slated for 2024. This initiative is a resounding call for inclusivity and recognition of the exceptional talent that exists among female gamers.
Moreover, SEF and KFC have joined forces to elevate the gaming experience for fans and enthusiasts alike. High-quality streamed content will be a cornerstone of this partnership, facilitated through SEF’s streaming program, Voices of Saudi Esports. KFC’s involvement will add an exciting dimension to this content, providing audiences with engaging and entertaining gameplay content. Branded streams will feature exclusive KFC discounts and promotions, further enhancing the overall gaming experience.
Ahmed Albishri, Deputy CEO at the Saudi Esports Federation, has aptly stated that this collaboration signifies a significant stride towards building a robust gaming ecosystem in the Kingdom. The SEF and KFC alliance is poised to reshape the esports landscape in Saudi Arabia, offering opportunities, inspiration, and support to gamers, especially women, who aspire to conquer the gaming world.
In the realm of esports, where talent knows no gender, the ‘First Female Saudi E-League’ stands as a testament to the commitment of SEF and KFC to inclusivity and empowerment. The gaming community in Saudi Arabia is in for an exciting journey filled with growth, determination, and triumphs, all made possible by this extraordinary partnership. As Ozge Zoralioglu, Chief Marketing Officer at KFC, emphasises, this collaboration is set to leave a lasting impact, resonating far beyond the screens and creating a legacy of empowerment and excellence in Saudi Arabian esports.
