Emirates NBD, banking group in the MENAT (Middle East, North Africa and Turkey) will be participating at GITEX 2022 for the first time.
EmiratesNBD will have presence at the Global DevSlam and X-Verse pavilions, where they will be hosting a series of innovative events, including a hackathon, the final demo day for their recently launched global accelerator programme for metaverse start-ups and other interesting, curated experiences for visitors.
Emirates NBD will also be presenting visitors the unique opportunity to experience the metaverse through curated immersive experiences at its Emirates NBD X-Verse Booth. Visitors will be profiled based on their knowledge of the metaverse and assigned a persona based on their assessment, to showcase the relevant experience and personalise their visit based on this persona.
Abdulla Qassem, Group Chief Operating Officer, Emirates NBD, said, “As a digital pioneer that has led innovation in the region’s banking sector, Emirates NBD is delighted to be a part of the much-anticipated GITEX Global 2022. In line with our vision to be the most innovative bank for our customers, people and communities, we will be showcasing many industry-first investments in technology and talent that align to our country’s vision of boosting the digital economy and attracting technology talent from around the globe. We are committed to our recently launched National Digital Talent Program working closely with Ministry of AI and Coders HQ to identify and engage with potential talent during this event.”
He added, “We will be hosting a global hackathon in partnership with the Ministry of AI to innovate our very own API based platform API Souq; and demonstrate our commitment to Dubai’s Metaverse strategy with an interactive experience for all visitors.”
Emirates NBD, in partnership with AWS and Hackmasters, will be launching a Global Hackathon on its Open API ecosystem, to inspire the world’s brightest tech minds to develop creative solutions to distinct challenges in a one-day hack. The themes of the hackathon include: Everyday payments- Redefined, SME Lending- Simplified and Personal Data Economy – Monetized. The hackathon will culminate on the second day of the event, with shortlisted teams pitching their solutions to a panel of judges and with the selection of a winner.
Following the launch of its ten-week global accelerator programme for metaverse start-ups to enhance customer experience for the new virtual economy in partnership with the Dubai International Financial Centre (DIFC) Fintech Hive and Microsoft, the bank will be hosting the programme’s final Demo Day at the X-Verse pavilion. The six shortlisted metaverse start-ups will present their unique solutions to the senior leadership of the bank, for an opportunity to co-create engaging experiences for Emirates NBD customers in the new reality.
