Having been participating in GITEX for 16 years, du has major plans for GITEX Global 2022. As a crucial facilitator of the digital revolution and a vital driver of the digital transformation agenda for government organizations, du is focused this year on networking the ICT services of the future. The company plans to widen industry partnerships portfolio to spearhead innovation and drive success for stakeholders and partners alike. With the growing telecommuting trend people relying on virtual spaces and digital modes of communication, du will stand as an integral driver of this movement through IoT, Blockchain, 5G, Metaverse, and more.
“du will showcase a wide array of industry-forward initiatives and solutions and officiate key partnerships throughout GITEX as it strives to drive digital transformation agenda across multiple industries,” says Martin Tarr, Chief ICT Officer, du, elaborates on the GITEX plans. Some of the showcases will dive into the realm of digital twin opportunities and the world’s most sustainable, smart cities. “We aim to advance a sustained digital transformation journey for industries to benefit from rapid innovations in their sector and reach greater prosperity,” he said.
Force of Innovation
Through the force of innovation, GITEX GLOBAL unites the powerful ecosystems in the world, benefiting business, the economy, society, and culture. The event’s theme for this year is “Enter the next digital universe.”
du plans on diving straight into the experience to offer public entities and businesses solutions and opportunities across key sectors in the UAE. du will also demonstrate solutions and opportunities that facilitate optimisation and visualisation for the wider business community.
“We aim to support industries in their digital transformation journey by capitalising on new technologies such as the Metaverse to develop new customer experiences and attract valuable business opportunities in the Web 3.0 for the UAE and the region. The next digital universe provides vast opportunities yet as it advances at fast pace, key challenges arise for privacy that needn’t be put aside,” said Tarr.
