A catalyst for innovation, cloud computing has dramatically transformed the world over the past few decades. Increasing digital transformation has spurred the reliance on the cloud across the world, making cloud technologies now more vital than ever.
With global spending on public cloud services expected to reach $495 billion this year and hit $600 billion in 2023, enterprises across the board increasingly looking for solutions that will enable them to get the most value out of the cloud.
As with every year, GITEX Global serves as the ideal platform for cloud players to demonstrate how they can empower organisations in the multi-cloud era. Here are six companies championing cloud innovations at GITEX.
AVAYA
At GITEX Global, Avaya will demonstrate how organisations can harness cloud innovation to improve business resilience amidst today’s challenges to operations, from global supply chain issues to staffing shortages.
Attendees will experience this “innovation without disruption” theme through a range of vertical-specific use cases that demonstrate how the Avaya OneCloud experience platform can enable organisations to deliver seamless customer and employee experiences without the need for wholesale technology refreshes that disrupt existing operations.
“To compete in the experience economy, businesses need innovation over the top of their existing infrastructures — typically on the cloud. But they’re also looking to avoid disruption to their core operations in a time of economic uncertainty. So, at GITEX, we’ll showcase how we’re uniquely placed to serve that need,” says Nidal Abou-Ltaif, President, Avaya International.
HUAWEI
Huawei is showcasing its Everything-as-a-Service model that envisions a future where all infrastructure and applications will be cloud-based. A
t the booth, guests can also explore how cloud native 2.0 architectures can be incorporated into industry solutions in government and enterprises, boosting the cloud ecosystem in the Middle East through more open collaborations and leading to innovation and digitalisation.
Jiawei Liu, CEO of Huawei UAE, said, “GITEX Global serves as a key platform for Huawei to converse with industry stakeholders about the latest trends in the industry and discuss ways in which we can meet the needs of a fully connected, intelligent world. This year’s show comes at a critical time as new technologies; particularly 5G, cloud computing, and artificial intelligence are accelerating digital transformation across all industries in the region.”
INFOR
Infor is set to demonstrate the power of its cloud software solutions aimed at various industries at GITEX Global 2022. The company will also showcase how it can help industrial manufacturing and distribution customers in the Middle East automate and simplify complex systems and prepare for the future.
The company will highlight its industry expertise and the ability of its smart, pre-configured cloud solutions, which feature built-in industry functionality, to enable customers to simplify complexity, transform business processes, accelerate time to value, and put their end users at the centre of the experience.
“By embracing powerful cloud-based software and a culture of continuous innovation, organisations can turn many of their current challenges into advantages, bringing simplicity where there was complexity, gathering and using data to maximum effect, and enhancing their ability to work in tandem with suppliers and partners,” says Kerry Koutsikos, VP and GM, Infor Middle East & Africa.
NETAPP
NetApp will focus on the key areas of cloud, artificial intelligence, data protection and security, channel and partners, and sustainability at GITEX Global this year.
Central to the company’s participation in GITEX will be its cloud solutions and partnerships with the world’s leading cloud providers—AWS, Microsoft Azure, and Google Cloud—and how they collaborate with them to deliver native solutions in their clouds.
Tambi Baik, District Manager – Saudi & UAE at NetApp, says, “We also have a strong emphasis on the NetApp Data Fabric – a powerful architecture that standardises data management practices and practicalities across cloud, on premises, and edge devices. NetApp is also helping organisations achieve the promise of AI with simplicity for data services that span edge, core, and cloud. NetApp ONTAP AI is powered by NVIDIA DGX systems and NetApp cloud-connected all-flash storage and allows businesses to fully realise the promise of AI and deep learning.
Our goal is to ensure that customers have a good understanding of how NetApp can help them in their journey to cloud – irrespective of what stage of adoption they are at, or where their investment lies – be it on-prem, private, public, hybrid or multi-cloud.”
ORACLE
Oracle will showcase the impact and application of its latest cloud innovations to help boost UAE’s digital economy across key industry verticals, with engaging demonstrations and immersive experiences at GITEX GLOBAL 2022.
“GITEX has always been the chosen occasion for us in the UAE to highlight our latest digital technologies in action. This year, we bring to GITEX a host of innovative tech that is geared to help the UAE achieve its digital economy ambitions,” said Nick Redshaw, senior vice president – Tech Cloud, Middle East and Africa, Oracle.
A completely redesigned exhibition area with specially designed interactive pods including the Oracle Red Bull Racing Formula 1 experience will welcome visitors to the Oracle booth in Hall 4 at GITEX GLOBAL 2022.
RED HAT
At GITEX Global 2022, global software company Red Hat aims to increase awareness for its open hybrid cloud solutions and showcase impact of its portfolio through verticals with the end goal of driving demand in the region.
Red Hat will outline the vast benefits and capabilities that these innovations offer, as well as subject matter experts in various industries, including telecommunications, financial services, and healthcare.
The company will showcase several products and solutions set to empower communities of customers and clients in their respective digital migration journeys. These include the latest, most influential solutions across hybrid cloud, edge computing, automation, digital transformation, and Kubernetes native, and Red Hat looks forward to informing and inspiring all who visit throughout the event’s duration.
“At Red Hat we are setting the standard for what hybrid cloud can be and do, and with a flexible portfolio to help companies take the next defining step for your industry,” says Adrian Pickering, Regional General Manager, MENA, Red Hat.
