Visa recently announced its participation at GITEX Africa 2024, which will be held from May 29 to 31 in Marrakech, Morocco. This significant event will highlight the vast tech transformation and investment opportunities emerging in the region.
As a financial innovation partner at GITEX Africa, Visa underscores its unwavering commitment to driving financial inclusion, fostering innovation, and advocating for a cashless economy across the continent. By collaborating with African fintech startups, Visa aims to use its expertise in digital payments to broaden access to financial services for underserved communities.
At GITEX Africa, Visa will showcase its solutions tailored to address Africa’s unique challenges, demonstrating its dedication to advancing innovation within the fintech ecosystem. A central feature of Visa’s exhibit will be the “Cashless Medina” concept, which emphasises Visa’s commitment to empowering small and medium-sized enterprises (SMEs) and social entrepreneurs, such as artisans, with the necessary tools, resources, and support to participate in the growing digital economy. This initiative aligns with Visa’s mission to enhance financial inclusion and innovation in Africa. Located in the “Future of Finance” section, Visa’s booth will offer an engaging and immersive experience, blending the cultural elements of Moroccan artisans with the modern convenience of digital payment acceptance.
In addition to presenting its own innovations, Visa will support Africa’s fintech startups and entrepreneurs by providing 32 stands in the startup area for cohorts 1 and 2 of the Visa Africa Fintech Accelerator program. Each startup will have a co-branded stand to showcase their products and innovations, providing them with the opportunity to connect with both local and international visitors. This initiative highlights Visa’s commitment to nurturing the next generation of fintech disruptors and promoting global collaboration within the startup ecosystem.
Visitors to GITEX Africa can also look forward to engaging sessions featuring prominent Visa executives, including Raed Hergli, Vice President of Government Engagement, MENA and International Affairs, Central Europe Middle East and Africa, and Svyatoslav Senyuta, Head of Visa Government Solutions for the Central Europe, Middle East, and Africa Region.
GITEX Africa 2024 promises to be an electrifying event, and Visa invites attendees to visit its booth to explore groundbreaking innovations, engage in thought-provoking discussions, and witness firsthand the transformative power of digital payments in shaping Africa’s future.
