Fortis, based in the UAE, has raised $20 million in Series A funding from Opportunity Venture. This funding will support several strategic initiatives to bolster Fortis’ market position and service offerings.
The key focus areas are improving integration with external platforms, enhancing customer-centric services, and refining Fortis’s offerings, emphasising user experience and interface design.
The fintech company aims to establish strategic partnerships with key financial and business service providers, integrating its solutions with payment systems, B2B services and banks. Developing omnichannel capabilities is also a priority, ensuring that users have a consistent and engaging experience across all platforms and touchpoints.
In addition to service development, a significant portion of the investment will be channelled into brand-building efforts to boost Fortis’s visibility and credibility in the fintech and retail tech sectors.
The expansion drive includes broadening Fortis’s footprint across the MENA region and augmenting its team with new talent to support its growth and innovation.
With a decade of experience, Fortis is on a mission to enable entrepreneurs to manage their business operations, both offline and online, efficiently.
“We are thrilled to have secured this significant investment, which will enable us to accelerate our growth and deliver even greater value to businesses in the MENA region,” Alberto Caruso, Fortis CEO and founder, said in a press note.
He added, “We are committed to leveraging this funding to develop progressive solutions and provide unparalleled support to our clients as they navigate the rapidly evolving retail and fintech landscape.”
Their services, which include streamlined order management, personalized loyalty programs, and comprehensive business operation tools, are now set to expand in the UAE.
Fortis is committed to helping local businesses enhance revenue by facilitating better connections between merchants and customers.
“We are excited to lead Fortis’ Series A funding round and support their expansion into the MENA region,” said Philip Ma, managing partner at Opportunity Venture.
“Fortis’ innovative approach to fintech and retail tech solutions aligns with our investment thesis, and we believe they are well positioned to drive significant value creation in these sectors,” Ma added.
