The Oman-based adtech startup Mubashir has raised undisclosed funding from the Omani investment group – ITHCA. The funding will help the digital out-of-home advertising network to expand into newer markets.
It will also help Mubashir grow and advance its technological advancements. The startup’s objective is to provide clients with effective and comprehensive solutions across Oman and other regions. Ameer Al-Alawi, Group Director Investments, ITHCA Group stated today advertising technology is evolving and changing, and adtech companies in the space need to leverage AI, automation, and data analytics to meet the needs of the consumer.
Currently, Mubashir has a strong reach touching millions across Oman, through its network the startup offers diversified advertising formats that use the power of data and analytics. This enables the delivery of targeted campaigns that provide great outcomes for advertisers.
Mubashir also focuses on infotainment communication, that goes beyond traditional advertising, this ensures engagement with different consumer segments.
