OneOrder, a tech supply chain and logistics startup for the hotel, restaurant, and catering (HoReCa) segment, has raised $16 million in equity and debt funding. The Egypt-based Series A round is focused on expanding in the GCC region, starting with the UAE. Delivery Hero Ventures led the round, which saw participation from Norrsken22, Egypt’s A15, and Nclude.
The startup raised a $1 million pre-seed round in February 2022 and a $3 million seed funding in December of the same year. OneOrder aims to expand across the GCC—Bahrain, Oman, Kuwait, Saudi Arabia, and the UAE—by the autumn of 2024. It aims to provide customers with financing solutions and further develop the platform.
Tamer Amer, CEO at OneOrder, said, “The HoReCa supply chain in the Africa and MENA region is fragmented and relies on manual processes by several stakeholders. Thus, businesses have limited price transparency, lack access to quality SKUs, and higher waste and storage costs.”
In the past six months, OneOrder has implemented an AI-assisted system that has saved 60 per cent of its customers time and money. The team is looking to recruit heavily across AI.
However, Amer added, “Restaurants and hotels work with several suppliers to maintain stock and receive over 10 to 20 daily, disrupting operations without eliminating shortages. Previous attempts to solve the problem have digitised the issue, which any ERP can do. Instead, OneOrder takes a comprehensive approach to streamlining the entire supply chain, acting as a one-stop-shop by storing all the ingredients that restaurants might need in our strategically located warehouses.”
One Order offers a personalised virtual warehouse for ordering and delivering more than 700 SKUs, comprehensive analytics and data to manage their operations, and access to embedded financing to boost growth.
Brendon Blacker, Managing Partner at Delivery Hero Ventures, says, “This funding creates an exciting opportunity to expand the huge value that OneOrder enables for its customers across a wider geographic footprint and replicate the great success they have already achieved in Egypt.”
The technology solves problems for the supply chain, streamlines associated financing and payments, and is integrated with ERP/POS systems. OneOrder has worked with the Commercial International Bank Egypt (CIB) to enable variable payments by direct debit—something that currently only banks and financial institutions can do in Egypt.
Natalie Kolbe, General Partner at Norrsken22, says, “We believe OneOrder has the potential to revolutionise the HORECA supply chains across Africa and beyond. The team is led by exceptionally experienced operators, and we look forward to supporting them in opening up multiple new markets and becoming the full stack HORECA technology solution.”
