Posted inIndustry

UAE’s GrubTech Secures $15 M to revolutionise foodtech in the MENA region

The fresh capital infusion aims to bolster GrubTech’s expansion plans, enhance its technological capabilities, and widen its footprint across the Middle East and North Africa (MENA) region.

In a significant stride towards revolutionising the food delivery and cloud kitchen sector, GrubTech, a leading UAE-based startup, has successfully secured $15 million in a Series B funding round. Jahez, a prominent Saudi food delivery platform, spearheaded the investment, showcasing a robust regional collaboration in the burgeoning food tech industry.

Fresh capital infusion aims to bolster GrubTech’s expansion plans, enhance its technological capabilities, and widen its footprint across the Middle East and North Africa (MENA) region. This strategic funding round also underscores the increasing investor confidence in the potential of food tech solutions to reshape the culinary ecosystem in the region.

Other notable investors participated in the Series B round, including Saudi Venture Capital Company (SVC) and Abu Dhabi-based Shorooq Partners. The collective investment aims to leverage GrubTech’s technological prowess to address the growing demand for efficient and scalable food delivery solutions.

Regarding the investment, Mohamed Al Fayed, CEO of GrubTech, expressed enthusiasm about the partnership with Jahez. “This investment marks a pivotal moment for GrubTech. Jahez’s support and expertise in the food delivery sector will accelerate our growth and innovation. We are committed to advancing our platform to meet the market’s evolving needs,” he said.

Founded in 2019, GrubTech has swiftly emerged as a key player in the Middle Eastern food tech landscape, offering comprehensive solutions for cloud kitchens and restaurants. The company’s platform integrates various aspects of food delivery operations, including order management, kitchen optimization, and customer engagement, enabling seamless and efficient workflows for its clients.

Jahez, known for its expansive reach and innovative approach in the Saudi food delivery market, views this investment as a strategic move to diversify its portfolio and strengthen its presence in the MENA region. Ghassab Al Mandeel, CEO of Jahez, highlighted the synergy between the two companies. “GrubTech’s innovative platform complements our vision of enhancing the food delivery ecosystem. We believe in their mission and are excited to support their journey towards transforming the industry,” he stated.

With the global cloud kitchen market projected to grow significantly in the coming years, GrubTech’s enhanced capabilities and strategic partnerships position it well to capitalize on this trend. The company plans to channel the new funds into research and development, expanding its team, and exploring new market opportunities.

As the MENA region continues to witness a surge in online food delivery and digital transformation, GrubTech’s innovative solutions and strategic collaborations are set to play a pivotal role in shaping the industry’s future. This landmark investment reaffirms the potential of food tech startups in the region and highlights the growing appetite for technological advancements in the culinary world.