In a significant boost for Morocco’s agritech sector, Yola Fresh has raised $7 million in a pre-Series A funding round. The investment, led by prominent regional and international investors, will enhance the company’s operational capabilities and expand its market reach.
The funds will support the development of a robust logistics network, the enhancement of its digital platform, and the expansion of its team.
Yola Fresh aims to streamline and innovate the fresh produce supply chain by connecting farmers directly with retailers and consumers. This approach ensures fresher produce and fairer prices, benefiting producers and buyers. By leveraging technology, the company seeks to improve Morocco’s efficiency, transparency, and sustainability of fresh produce distribution.
The startup’s innovative approach has garnered significant attention; this latest investment is a testament to its promising future. By addressing key challenges in the supply chain, such as food waste and inefficiencies, Yola Fresh is poised to impact the agritech landscape in Morocco substantially.
Founded with the vision of transforming the fresh produce industry, Yola Fresh is committed to delivering high-quality fresh produce to consumers while ensuring fair compensation for farmers. Through its tech-driven platform, the company is revolutionising how fresh produce is sourced, distributed, and consumed in Morocco.
With this latest funding, Yola Fresh is set to accelerate its growth and continue driving positive change in the agritech sector.
