Sitecore has announced developments that highlight its successful collaboration with Microsoft.
The company has been recently recognised as Microsoft’s Global Retail and Consumer Goods Partner of the Year.
Faraaz Khan, executive vice president of corporate strategy and development, Sitecore, said, “Winning this award reflects the innovation and excellence we’ve delivered for customers utilising Microsoft’s technology. Sitecore is one of over 4,400 partners across more than 100 countries that Microsoft works with, so this commendation as the premier partner in the retail sector is a significant achievement.”
With retail success increasingly dependent on digital channels, delivering a personalized omnichannel experience is critical to surviving the retail apocalypse. As a result, many brands including L’Oreal, Pet Supplies Plus, and Subway have turned to Sitecore to harness insights across the customer journey to help drive up conversion rates and ensure a connected, engaging digital experience.
“Our shared vision with Microsoft is to enable retailers to navigate a digital-first world where the customer journey is multi-channel and complex and delivering personalised content at scale is vital. This award is further recognition of how we’re helping retail customers thrive by addressing their critical digital transformation challenges.”
In addition to the award, Sitecore has announced an extension to its long-standing Microsoft collaboration by integrating with Microsoft Dynamics 365.
Khan added, “Sitecore has worked with Microsoft hosting our SaaS and PaaS offerings in the Azure cloud. Now, our rich content and personalised experience capabilities will be part of the Microsoft Dynamics 365 ecosystem.
“This integration will enable us to work with customers to solve more of the strategic challenges they face as they digitally transform and look to capitalize on the online experience.
The integration of Dynamics 365 frictionless commerce solutions with Sitecore’s content tools brings together two trusted platforms built on the Microsoft cloud. The integration will provide users with one interface making it easier and quicker to manage content delivery into personalised commerce and digital properties, said the firm.
“Sitecore is a longstanding and trusted partner of Microsoft,” said Casey McGee, vice president, ISV Partner Sales at Microsoft Corp. “By expanding our relationship, we will help our customers quickly and easily deliver innovative digital experiences across the Microsoft Cloud. With our combined leadership in commerce and content, we are reshaping the future of digital engagement.”
