With customer expectations always evolving and rapidly changing, organisations need to make sure they are prepared for tomorrow by making the right decisions today. Data and AI are transforming everything around us, and open, connected ecosystems are essential to everything we do. Now is the time where we need to embrace openness and interoperability.
Industry-leading companies — many of the world’s biggest brands — are choosing Google Cloud. This includes 9 of the top 10 retailers, 8 of the top 10 banks, 8 of the top 10 automotive companies — and they’re driving impressive results. In the Middle East, Lyve is able to deliver millions of orders across 15 countries monthly; Sponix Tech creates immersive football experiences for fans with the help of AI and machine learning (ML), and the Saudi Data & AI Authority is addressing climate change in Saudi Arabia with the support of Google Earth Engine.
Google Cloud’s new product innovations span four key areas: data cloud, open infrastructure cloud, collaboration cloud, and trusted cloud These have all been designed to help the people working in our customer’s organisation — the data decision-makers, the developers and builders, the IT teams, the cybersecurity experts, and all employees — make transformation real, impactful, and sustainable.
We’re announcing significant steps to provide the most open, extensible, and powerful data cloud — ensuring that customers can utilise all their data, from all sources, in all storage formats and styles of analysis, and across the cloud providers and platforms of their choice. We’re also releasing new applications and services to put powerful, state-of-the-art applied Google AI technology in the hands of more data people.
An open data cloud
We’re launching a new capability to analyse unstructured, streaming data in BigQuery that will significantly expand the ability for people to work with all types of data. We’re adding support for widely adopted data formats including Apache Iceberg, Delta Lake, and Apache Hudi, and offering a new integrated experience in BigQuery for Apache Spark. We’re unifying two popular business intelligence tools, Looker and Google Data Studio, under the Looker umbrella to create a deep integration of Looker, Data Studio, and core Google technologies like AI and ML. This will help every self-service analyst infuse their workflows and applications with the intelligence needed to make data-driven decisions.
Organisations can now cost effectively localise content in more than 135 languages with Translation Hub, our new enterprise-scale translation AI Agent for self-serve document translation. We are also introducing Vertex AI Vision: a new service that makes powerful computer vision and image recognition AI more accessible to data practitioners. It also reduces the time to create computer vision applications from days to minutes at one-tenth the cost of current offerings.
Advanced security tools to protect what’s important
We continue to champion invisible security to help organisations move to a future where cloud security is engineered in and operations are simplified. Google has always provided a secure cloud infrastructure, and with the acquisition of Mandiant, we extend our cybersecurity leadership and expertise to help customers stay protected at every stage of the security lifecycle.
This week at Next’22, we’re announcing new products, partnerships, and solutions to build the most open and extensible trusted cloud offering. We’re unveiling a modern, cloud-born software suite that better enables cybersecurity teams to detect, investigate, and respond to threats with the speed, scale, and intelligence of Google. The next solution in our groundbreaking Confidential Computing portfolio, Confidential Space will help unlock the value of secure data collaboration.
Protecting the integrity of the software that underpins the business is one of the top priorities for every organisation today. To help our customers address this challenge, we’re introducing Software Delivery Shield, a fully managed, end-to-end software supply chain security solution from Google Cloud.
Powerful new ways for organisations to develop sustainably
To continue helping companies reach their sustainability goals and address climate change demands, we’re announcing that Google Cloud Carbon Footprint is now Generally Available, and provided at no cost for every customer in the cloud console. In addition, Eco-friendly routing is coming soon to the Google Maps Platform for developers, to help ridesharing and delivery companies embed eco-friendly routes into their driver applications.
All of this work can’t be done alone. To scale our efforts, we are building our partner network across industries and since we announced the Google Cloud Ready – Sustainability designation this summer, we’ve seen incredible momentum with more than 20 partners achieving the designation.
Next is a unique opportunity to share insights and learn together from customers, thought leaders and developers around the world. Throughout the week, we’ll share many more exciting product announcements on our Google Cloud blog and replays of our more than 125 sessions will be available on the Next website after the event.
