Emirates NBD Securities, UAE brokerage firm, has launched an end-to-end digital on boarding process. The platform will enable more than 1 million Emirates NBD customers to start trading instantly. This is a timely solution given the robust pipeline of IPOs on the Dubai Financial Market.
The end-to-end digital process offered by the platform allows Emirates NBD customers to instantly acquire a DFM investor number (NIN) and Emirates NBD Securities brokerage account. In three simple steps, users can now begin their trading journey and receive their trading account details and DFM NIN within minutes, eliminating the need to print, sign, scan and e-mail documents.
The upgraded platform replaces paper-based processes with a fully digitized brokerage account opening experience, providing investors with rapid access to the DFM, whose benchmark equity gauge ranks among the best performing stock benchmarks in the world this year.
In March, Emirates NBD Group launched an end-to-end IPO subscription website for individual investors with real time subscription payment capabilities for UAE investors and wire transfer capabilities for non-UAE investors.
Ahmed Al Qassim, Senior Executive Vice President and Group Head, Corporate & Institutional Banking at Emirates NBD Group, said, “Emirates NBD Securities has harnessed the latest technology to give investors the quick and easy access they need to benefit from trading opportunities in the UAE. For the first time, investors can take advantage of a seamless and fully digitized account opening process, allowing them to start trading instantaneously and track the performance of their portfolio in real-time. We are confident that efforts by our fast-growing securities brokerage arm to remove the barriers to trading will increase the flow of capital into regional markets, enhancing market liquidity and reinforcing the Emirate’s position as the region’s leading financial centre and hub for technological innovation.”
Hamed Ali, CEO of DFM and Nasdaq Dubai, said: “We are delighted with the accelerating pace of innovative solutions’ offering from our leading members, with Emirates NBD Securities at the forefront. Digital transformation is integral part within DFM’s efforts to investors’ on-boarding experience and market accessibility. We look forward for further cooperation with Emirates NBD Securities to reinforce DFM’s digital transformation strategy and to further enhance our investor base of local and international investors.”
